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MullenLowe and ARC Make a MullenLowe MARC

MANILA - MullenLowe Group Philippines has acquired the operations of ARC Public Relations, an agency founded by Celine Gabriel-Lim and Jenny Yrasuegui to create a new entity, MullenLowe MARC.

MullenLowe MARC brings full-fledged PR capabilities to MullenLowe Group in one swoop. Gabriel-Lim and Yrasuegui continue in their roles as co-managing directors.

DDB Group’s Anvil Awards reflect increasing marketing and social role of PR

TAGUIG CITY – If the recent Anvil Awards handed out by the Public Relations Society of the Philippines (PRSP) are any indication, there appears to be an increasing shift in the use of public relations beyond its traditional role towards supporting both the marketing objectives and the corporate social responsibility initiatives of companies and institutions.

Take it from the gurus: Charlie Agatep and Dr. Crispin Maslog launch new books about PR and Communication

MANILA - At the Creating Digital Dividends Conference in 2000, Microsoft founder and notable philanthropist Bill Gates said: “I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.”

Aspac-DAN gives Globe the win for best PR campaign in Asia

MANILA - Aspac-DAN’s #1stWorldInternetPH campaign for Globe bested all others in the Asia Pacific Excellence Awards for PR held in Hong Kong last April. The Dentsu Aegis Network agency beat campaigns throughout Asia and Australia for the Telecommunications PR category effectively handing Globe and Aspac-DAN a win in the international PR arena.

Campaigns & Grey Public Relations bags Tim Hortons and Amway

MANILA - Campaigns & Grey (C&G), one of the Philippines’s top advertising and public relations agencies, opens 2017 by bagging two major international accounts.

Starting this year, C&G P.R. team, led by Ana Ongpin, will be handling the public relations campaigns of TH Coffee Services Philippines Corporation, a master franchise joint venture company bringing in Tim Hortons™, Canada’s #1 coffee retailer brand; and Amway, the leading global multi-level marketing company.

Meltwater Disrupts Singapore: A Resounding Success

Meltwater hosted a client event on digital disruption on the 7th of October 2016. We were pleased to host industry giants including Microsoft, Marina Bay Sands, IBM, Mandai Development and Ketchum Singapore for a dialogue on digital disruption. The event drew over 70 marketing and communication professionals to share their knowledge and also expand their network.

Join Warc 2017 Innovation Awards, no entry fee needed

Warc has just launched its 2017 Innovation Awards, a global search for effective innovation in marketing with a $10,000 cash prize fund for the winning papers.

The Warc Innovation Awards seek innovative strategies that might use new technology, or familiar technology in a new way. A winning entry might show how a brand's products or services were transformed, or show how innovative thinking disrupted category conventions. 

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