GLOBAL - WARC, the global authority on advertising and media effectiveness, has today released its 2018 Media Strategy Report, highlighting key trends in media strategy with lessons drawn from the winners of the global WARC Media Awards, recognising communications planning which has made a positive impact on business results.
SYDNEY - OMD has today announced several key appointments to their strategy team. Gavin Gibson returns to the agency as National Chief Strategy Officer, whilst Peita Pacey also returns to OMD as Head of Strategy for OMD Sydney.
For this episode of adoboTalks Worldwide, adobo Festival of Ideas 2015 series, Margot Torres talks about Marketing at the Speed of Culture
MANILA – Fresh from snatching a Silver at the London International Awards, Ace Saatchi and Saatchi continues its winning streaking, bagging one of only four Golds in the Warc Asia Strategy Prize.
The agency’s case study ’Giving Filipino moms and babies the gift of sleep’ for its Pampers ’ZZZ Radio’ campaign was given the Gold in Channel Strategy.
The winning paper was authored by strategic planner Loren Bade and strategic planning director Carmen Antuñez.
GLOBAL – A mobile service for ‘media dark’ rural Indians has scooped the Grand Prix in the 2014 Warc Prize for Asian Strategy.
Warc, the marketing intelligence service, awarded the $5,000 Grand Prix cash prize to ‘Kan Khajura Tesan’, an initiative for Hindustan Unilever developed by Lowe Lintas & Partners and PHD, at an event in Singapore on Thursday evening. The campaign also won the $1,250 Asia First Special Award, for insight the rest of the world can learn from.