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New Business: Mobext wins digital business of online toy retailing startup Anotoys

MANILA – Anotoys, one of the fastest-growing online toy retailing startups in the Philippines, has awarded its digital marketing business to Mobext Philippines.

Following the awarding of the project, Mobext will be responsible for building the online business of Anotoys, principally through its LaunchPad for E-commerce service. LaunchPad is a newly-launched service by Mobext catering primarily to startups and high-potential small and medium businesses in the Philippines.

Filipino toy group builds masterful creations in LEGO

by Kathy Cunanan and Inez Vasquez

It began over their usual early morning coffee in 2012. Engineer Randy Protacio and Project Manager Stanley Lao, friends who have been playing with LEGO since childhood, realized that there was no accredited LEGO hobby group in the Philippines under the LUG (LEGO User Group) program of the LEGO Group in Denmark.

BBDO Hong Kong helps Mattel Asia advocate the true power of playtime with Barbie

SINGAPORE – BBDO Hong Kong has created and launched “The Power of Play with Barbie” spot for Mattel Asia, highlighting how imaginative play is important to a child’s development. This video is an extension of the Barbie global campaign, 'You Can Be Anything.'

Yuchengco Museum holds Plush Toy Making Workshop

MANILA – People can make like Santa right in time for the holidays at the Plush Toy Making Workshop at Yuchengco Museum in Makati.

Held on November 9 from 2 to 5 p.m., the workshop is open to children at least five years old and adults. In three hours, they can learn how to make their own plush toy, from cutting the pattern, to stuffing the toy, and sewing it all together. Participants can choose from three plush toy options: pink teddy hug bear, blue teddy hug bear, or a googoo monster. 

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