KORTRIJK, BELGIUM — Pet food brand Edgard & Cooper has appointed creative innovation consultancy WE ARE Pi for its next brand-building campaign.
Following a competitive pitch, We Are Pi will partner with Edgard Cooper on strategy and communications as the brand expands, looking to establish its story and credentials with new audiences across Europe.
Louis Chalabi, Co-founder and CMO at Edgard Cooper, said, “We were looking for a partner to co-create our next big brand-building campaign, a partner that clearly understood & aligned with our progressive viewpoint on pets and what we stand for. We felt the team at We Are Pi were the right people to create this for us!”
Patrick Garvey, Founding Partner and MD at We Are Pi, added, “We’re excited to partner with Edgard Cooper to help them deliver against their ambitious plans to grow the brand on a path to expanding the business and positively disrupt the category.”
The brand recently gained fame in Netflix hit show Emily In Paris.
