ASIA-PACIFIC – BEIJING, CHINA, SEPTEMBER 13, 2010 – Cigna & CMC Life Insurance Co., Ltd. (below “CIGNA & CMC”) a joint venture company established by CIGNA Corporation and China Merchants Group affiliate has appointed MPG China as its media AOR in the country.
MPG, the flagship brand of Havas Media, won the account after a competitive pitch. MPG China will provide the full scope of integrated media services including media planning and buying for the brand in China.
MPG China was awarded the business based on its extensive experience and passion for the direct marketing model and expertise in handling financial brands. On the win, Thomas Wong (pictured), CEO of MPG Greater China said: “Cigna & CMC has been a pioneer in the use of direct marketing methods to promote its insurance products and has had a great success in other markets. With our experience in the direct model and the financial sector, we are confident of delivering a very positive and accountable contribution to the success of Cigna & CMC in China”.
Cigna Corporation was founded in 1792 and is one of the largest American insurance groups and ranked in the Fortune Top 500. Cigna & CMC is dedicated to becoming a pioneer and leader in providing insurance products and services in China through direct marketing innovations.
