See all the ADFEST 2025 Lotus Grande winners
MANILA, PHILIPPINES – Highlighting the creative brilliance on display at ADFEST 2025, held from March 20 to 23, adobo Magazine shines a spotlight on the standout work that captured the jury’s…
What’s on the front matters: A quick guide to front-of-pack labels (and why you should care)
MANILA, PHILIPPINES – When you’re in the grocery store, how do you decide which food to grab? Maybe you’re checking the price, looking for a favorite brand, or scanning the expiry…
Thai ad visionaries tapped for 2025 Cannes Lions International Festival of Creativity jury line-up
MANILA, PHILIPPINES – Three creatives from Thailand were selected to be part of the Cannes Lions International Festival for Creativity 2025 jury line-up. Renowned director Wuthisak Anarnkaporn of Factory 01, Wolf…
Filipino ad powerhouses joins 2025 Cannes Lions International Festival of Creativity jury line-up
MANILA, PHILIPPINES – The Philippines is making waves on the global stage once again, as Cannes Lions, the world’s most prestigious festival for creativity, reveals its 2025 jury line-up.Representing the country…
Rey Tiempo dives into life in an alternate-timeline Philippines with Polychroma Games, the studio behind Until Then, for Game On: Game To Beat 2025
MANILA, PHILIPPINES – Celebrating the one and only game from the previous year that made an impact for us here at Game On (making this quite possibly the earliest Game of…
ONE on ONE: Colenso BBDO’s Duncan Bone on award-winning work ‘Adoptable’ by Pedigree
SINGAPORE – ONE on ONE is an exclusive interview series by The One Club for Creativity and Adobo Magazine, spotlighting standout winners of ONE Asia Awards and The One Show, both part…
4As Philippines wants Filipino young creatives to sharpen their creative edge for 2025 Young Lions local competition brief
MANILA, PHILIPPINES – The Association of Accredited Advertising Agencies of the Philippines (4As), in partnership with the Creative Guild of the Philippines, held the 2025 Young Lions Local Competition Briefing last April 7 at HIT…
Remembering Tony Gloria: The industry trailblazer that shaped Philippine’s creative production landscape forever
MANILA, PHILIPPINES – With the passing of Antonio “Tony” Gloria on March 24, one of the greatest allies of the Philippine advertising industry on the production side bid farewell. Also known…
‘Brands mean business’: Global creative icon Susan Credle doubles down on why creativity is the ultimate economic multiplier
PATTAYA, THAILAND – Susan Credle’s career rise is the kind of story Peggy Olson could only dream of. She didn’t just navigate the boys’ club — she rewrote the rules. Starting as…
ADFEST 2025: Erik Reiff on AI, the collision of culture and creativity, and the most valuable lesson he learned from Sir Paul McCartney
PATTAYA, THAILAND – On March 20 at ADFEST 2025, Black Cat White Cat Music‘s Seiya Matsumiya and Erik Reiff explored how cultural collisions shape creativity. Their talk showcased how diverse influences…
ADFEST 2025: Ernest Snyder and Kimberly Fuller is bringing home newfound inspiration, perspective to Manila after Young Lotus 2025 competition
PATTAYA, THAILAND – Every year, ADFEST hosts a Young Lotus workshop and competition crafted for young creative professionals across the Asia-Pacific and Middle East region. This year, dentsu is hosting the…
ADFEST 2025: Un Wuthisak says he never found himself funny despite being one of Thai advertising’s biggest comedic genius
PATTAYA, THAILAND – Factory 01‘s Anarkaporn “Un” Wuthisak, known for his comedic genius in Thailand’s creative industry, joined BBDO Bangkok’s Chief Creative Officer Thasorn Boonyanate at ADFEST 2025 to discuss why…
