Navigating 2025 with 5 key trends reshaping business and consumer priorities
MANILA, PHILIPPINES — As the global landscape evolves, 2025 promises to be a transformative year for businesses, consumers, and industries. Insights from leading reports highlight key developments that are redefining consumer…
Keeping gifts, giving back, and jingle bells: The best of this holiday season’s campaigns
MANILA, PHILIPPINES — The holiday season is in full swing, and the advertising world is delivering campaigns that bring all the Christmas cheer anyone could ever ask for. From heartwarming stories…
Philippine Airlines’ new Christmas film Sorpresa proves dreams do come true
MANILA, PHILIPPINES – Christmas is a time for gift-giving, and making dreams and wishes come true for yourself and your loved ones. While it’s merry and nice to offer material presents,…
The In-Game Ads Awards brings in McCann Worldgroup APAC’s Valerie Madon to judge ‘Manhood’ on GTA V
MANILA, PHILIPPINES — Grand Theft Auto V (or GTA V as the gaming community fondly calls it) is one of the best selling games of all time, with a vibrant, active and…
Joey David Tiempo, Founder&CEO of Octopus&Whale, on what goes on inside creative jury rooms around the world
MANILA, PHILIPPINES — This year, I had a front row seat to the evolution of new forms of creativity from the jury rooms of the world’s most prestigious advertising award shows. The…
Let’s Play for Life: Financial literacy done right
MANILA, PHILIPPINES — Roll the dice and get a life win; spot bonus at work or a friend pays their standing debt; on the next roll, you might be paying your…
Unilever transforms ‘beautech’ in the Philippines with AI-powered, ultra-personalized brand experiences
MANILA, PHILIPPINES — The “customer-first mindset” is a constant pledge marketers make ahead of any campaign, innovation, or endeavor, underlining their commitment to putting the customers’ needs at the core of…
A return to cradle: Beckoning consciousness and slumber with Himig Himbing
For as long as there have been children, there has been some form of tune hummed to put them to sleep. MANILA, PHILIPPINES — Children’s bedtime was largely ritualistic before it turned occupational.…
How McDonald’s Philippines built a healthy working environment for crew members with ‘malasakit’ and its core values
MANILA, PHILIPPINES — McDonald’s Philippines, with over 760 stores across the country, is one of the biggest employers for Filipinos, boasting a proud number of more than 60,000 employees — half…
Dentsu Creative Manila challenges creative status quo with innovative solutions
MANILA, PHILIPPINES — The true mark of creativity is adaptability — the ability to adjust and thrive in the face of change, to innovate and evolve as needed, and most importantly,…
Crack the Nuts CEO Chad Song sits down with Brian Collins on the essence and potential of branding
SEOUL, SOUTH KOREA — In this insightful interview, Chad Song, CEO of Crack the Nuts, engages with Brian Collins, a distinguished advertising icon and co-founder of the acclaimed independent strategy and…
Dentsu Creative Philippines on bagging three JFC brands: Lessons and inspiration in retrospect
MANILA, PHILIPPINES – The Jollibee Foods Corporation (JFC) is known and loved by Filipinos all over the world, and it also handles other prominent quick-service restaurants in the country such as…
