ONE Asia x adobo magazine Masterclass — a resounding success in Manila
MANILA, PHILIPPINES – The inaugural ONE Asia Creative Awards x adobo magazine Masterclass concluded successfully yesterday at the Ayala Museum in Makati City. Originally slated for a smaller venue, the event was…
BBDO Guerrero launches “The Killer Smile” for Kintab Toothpaste
MANILA, PHILIPPINES — What if the very thing that gives you your smile is the same thing that kills marine animals? This is the insight behind BBDO Guerrero‘s campaign “The Killer…
How AIA’s rebrand sends a stronger message for Filipinos to lead meaningful journeys and build healthier, longer, better lives, according to CMO Melissa Henson
MANILA, PHILIPPINES — Making life insurance synonymous with living a better, healthier lifestyle is how AIA Philippines hopes to make a mark on Filipinos’ lives. Through engaging, empowering, and rewarding systems…
ONE Asia Creative Awards commences judging in Manila for the first time
MANILA, PHILIPPINES — For the first time, the ONE Asia Creative Awards judging is being held outside of China, marking a monumental shift in celebrating creative excellence across the Asia Pacific…
When the day is done, Request Sa Radyo is a picture of what happens behind an OFW’s closed doors
MANILA, PHILIPPINES — Watching Request Sa Radyo is like watching someone through their window. This is how one of its lead actresses, the acclaimed Lea Salonga, put the show. Request sa…
A new acquisition to greater heights — Cebu Pacific paves way for the Future Skies for Every Juan
MANILA, PHILIPPINES — If there’s one moment when Filipinos can point to and say that flying was made truly accessible for them, the end of the finger would be at Cebu…
Goldilocks celebrates teachers with #GoldilocksPresents: Good Try
MANILA, PHILIPPINES – Goldilocks has long been part of Filipino celebrations, whether grand or intimate, serving as a symbol of joyful occasions. In recent years, one celebration continues to grow in…
YouTube Works Awards PH highlights ‘there’s only one YouTube’ with winner announcements and insightful speakers
MANILA, PHILIPPINES — The first thing that greeted guests to this year’s YouTube Works Awards ceremony in the Philippines was a stirring video on the platform’s unique ability to build, engage,…
DDB MNL’s Bia Fernandez on Light from Uncommon Stars by Ryka Aoki: ‘An uncommon tale of hope’
MANILA, PHILIPPINES — Bia Fernandez, Executive Creative Director of DDB MNL, shared her take on popular novel Light from Uncommon Stars in this exclusive book review for adobo Magazine. According to…
Unpacking Mark Pollard’s Sweathead Masterclass: a young strategist’s take
MANILA, PHILIPPINES — Have you used the word “humanize” this week? Or perhaps you’ve tried to personify a brand? If so, it might be time for a fresh perspective and some…
Creative LIAisons 2024 kicks off, 10 young Philippine advertising creatives join as mentees
MANILA, PHILIPPINES — The Creative LIAisons 2024 program has officially commenced in Las Vegas, running from September 30 to October 04. This unique initiative, organized by the London International Awards (LIA),…
How businesses can effectively communicate with today’s Filipino families, according to HILL ASEAN
MANILA, PHILIPPINES — Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) presented its annual research on ASEAN sei-katsu-sha, Hakuhodo’s term for the “living person,” with this year’s focus on the ASEAN Family.…
