Publicis One United goes back-to-back, edges Dentsu Creative FC in thrilling rematch at the 15th adobo Football Cup
With a two-time winning streak, adobo Football Cup (AFC) defending champion Publicis One United proved that keeping a title demands just as much grit as winning it for the first time.…
‘On Your Feet!’ proves great stories—and great music—are timeless
Jukebox musicals often arrive with an unspoken assumption that the audience already knows the artist, the songs, and the cultural moment that made them iconic. Their success frequently depends on nostalgia,…
No one left in the dark: Meralco brings sustainable electricity to Cagbalete Island with Hybrid Microgrid System Project
In an archipelago where proximity often dictates access and opportunity, bringing reliable electricity to remote communities remains one of the country’s most pressing development challenges. For decades, residents of Cagbalete Island…
How dentsu Tokyo turned NIKKA Whisky’s philosophy of difference into a Cannes-winning creative language
Some of the most compelling creative work begins not with a campaign idea, but with a brand belief. This holds, even as global brands continue to seek more authentic ways to…
Craft, culture, patience, and more GIGIL: What Ronchris Cosme learned from Cannes Lions 2026
For five consecutive years, GIGIL has proudly received a nod for the Philippines at the Cannes Lions International Festival of Creativity. But this year, 2026, we did not take home the…
Emergency: Barbie’s Cradle reunites for more than the music
The long-awaited reunion concert of Filipino alternative rock band Barbie’s Cradle has taken on a heartfelt new purpose, now serving as a fundraiser to help cover the medical expenses of founding…
Studio Impossible Projects’ ‘The Banwag’ leads Good Design Award Philippines 2026 winners’ roster, celebrating ‘malasakit’ as the heart of Filipino creativity
The Design Center of the Philippines has unveiled the winners of the Good Design Award (GDA) Philippines 2026, celebrating projects that embody the Filipino value of malasakit while demonstrating excellence in…
What makes a Cannes Lions-winning Film? Nonthaporn Ketmanee says it starts with emotional truth
As technology continues to reshape storytelling, the Film category at the Cannes Lions International Festival of Creativity is undergoing its own evolution. For Publicis Groupe Hong Kong Senior Creative Director and…
The business value of creativity: What the Cannes Lions Brand Marketing Academy taught Jean Thor Renzo Mutuc
It’s a belief he’d already begun to see play out before he ever set foot in the Academy. At BEVI, Jean Thor Renzo Mutuc‘s portfolio spans the company’s full brand roster…
Sounds great: Cannes Lions 2026 Audio & Radio juror Fran Palines on why the best ideas survive with your eyes closed
Creativity with the use of sound is a given. Showcasing creativity using sound alone, however, stretches one’s creativity further. The Audio & Radio Lions category at the Cannes Lions International Festival…
Ang Babae sa Septic Tank 4: Oh Shit, It’s Brilliant
Ang Babae sa Septic Tank 4 uses the same stent as the three previous installments of the saga. Ang Babae sa Septic Tank 1, a Cinemalaya film, is a satire on…
Cannes Lions Jury Insights: In the Creative B2B category clever, buzz-worthy ideas are never enough
At the Cannes Lions International Festival of Creativity, the Creative B2B Lions, introduced only in 2022, might just be one of the most demanding categories yet. The challenge is not only…
