From Rusawa to the world: A creative call to protect mountain communities
I want to begin with a heartfelt thank you. Since the devastating flash floods in Rasuwa and surrounding areas of Nepal, I have received messages and calls from friends and colleagues…
Galing Pilipinas conference unpacks Filipino creative excellence at MAD STARS in Busan
adobo Magazine officially capped off “Galing Pilipinas: Championing Philippine Creativity at MAD STARS” with the Galing Pilipinas Conference on August 28 at SIGNIEL Busan. The conference, part of the entire Galing…
VML Thailand, Wolf BKK lead Thailand’s Grand Prix-winning run at MAD STARS 2026
Thailand delivered one of its strongest performances at MAD STARS 2026, with VML Thailand and Wolf BKK each claiming a Grand Prix while agencies across the country collected wins in film,…
BBDO Guerrero, Philippine Airlines’ ‘Safetynovela’ takes flight with Grand Prix for Branded Entertainment at MAD STARS 2026
BBDO Guerrero and Philippine Airlines‘ “Safetynovela” is officially a MAD STARS Grand Prix-winning campaign. The Philippine Flag carrier’s most recent viral safety video won the Grand Prix in the Branded Entertainment…
Galing Pilipinas opens in Busan, putting Filipino creativity on the MAD STARS stage
Filipino creativity stepped into the spotlight at MAD STARS 2026 on August 26, as Galing Pilipinas — a three-day showcase of Filipino creativity — opened with a ribbon-cutting ceremony at its…
2026 MAD STARS Executive Jury champions creativity that solves, not just speaks
If there was a defining idea that emerged from the opening day of MAD STARS 2026, it was this: creativity earns its place when it solves something real. That philosophy shaped…
MAD STARS 2026: Busan gets a taste of Filipino hospitality at the adobo Magazine, m25 Galing Pilipinas Salu-Salo Social
Nobody hosts a gathering quite like Filipinos. We don’t just serve food—we serve stories you’ll wish you were there to hear! Held at Lilikoi Haeundae, the adobo Magazine, MAD STARS and…
Lea Salonga makes history as first Filipina honored with Hollywood Walk of Fame Star
Lea Salonga is set to add another historic milestone to her decades-long career, becoming the first Filipina to receive a star on the Hollywood Walk of Fame. The Hollywood Chamber of…
Galing Pilipinas: At MAD STARS 2026, Filipino creativity is front and center as the Philippines is named first-ever Country of Focus
For nineteen years, MAD STARS has gathered Asia’s marketing, advertising, and digital leaders in Busan, South Korea for its annual festival and awards program. This year, the MAD STARS organizing committee…
Creativity and effectiveness belong together at the inaugural adobo Creative Awards: The Awards for Creativity and Marketing Excellence in Asia
For decades, the creative industry has measured creativity and effectiveness through separate frameworks. One celebrated ideas while the other recognized business results. And yet, the present realities of modern communications have…
Alex Eala and the creative power of possibility
For years, stories of Filipinos succeeding on the global stage have been told through familiar lenses — from entertainment and beauty pageants to sports and performance, where trailblazing individuals become household…
GCash’s ‘Loan Song Syndrome’ turns a financial safety net into a catchy hit—and a YouTube Works Awards Philippines 2026 win
For many Filipinos, getting a loan and insurance policy can feel like two separate financial decisions. Mobile wallet GCash wanted to change that perception by making protection an integral part of…
