David Guerrero’s seven-step lesson to do more — and still be ultimately creative — with less
Creativity covers much more ground than illustration, painting, music, and other fine arts. It’s also about thinking outside the box for solutions and getting resourceful when you have limited tools. BBDO…
Why Filipino ideas travel, according to Pinay creative maven Merlee Jayme
The Filipino language is full of duality in meaning and intention, depending on how you pronounce a specific word. Take “galing,” for example, which can either mean“origin” or “skill.” This clever…
Unilever’s Dennis Perez dissects culture-led marketing based on Filipino folklore
Filipino pride sparkled like the sunlit seashore at “Galing Pilipinas: Championing Philippine Creativity at MAD STARS,” at the SIGNIEL Busan in South Korea. As part of the entire Galing Pilipinas initiative…
The I Behind the AI
Two works, before anything else. In 1970 Kim Whanki painted “Where, in What Form, Shall We Meet Again?”, turning memory, distance and longing into dots. Thousands of blue dots, each one painted by hand.…
Gerety Awards 2026 Grand Jury: The power of creativity rests with humans
AI can generate, technology can scale, and platforms multiply the ways brands can reach audiences. But amid all this change, what makes a piece of creative work truly stand out? At…
Joshua Pielago and Ramon King III of LOKAL on ELY, a managed AI service for hotels
Just like most other industries, in recent years, the business of hospitality has begun to integrate AI to streamline processes and make the experience of a leisurely stay more seamless for…
adobo Talks Podcast: The challenges and merits of creative placemaking, according to Paloma Urquijo Zobel de Ayala and Paolo Mercado
When we think about ideal cities and the living situation within, we think about the convenience of having different transportation modes at hand; the proximity of schools and hospitals to residential…
In the age of AI, Kidlat Creative Festival 2026 asks what creativity can do without a prompt
As artificial intelligence accelerates the pace of creativity, the industry is being challenged to look beyond speed and output and confront what machines cannot provide such as purpose, judgment, craft, trust,…
These 10 new National Artists are shaping the Philippines’ creative legacy
Ten Filipino artists and cultural figures have been named National Artists, following President Ferdinand Marcos Jr.’s signing of Proclamation No. 1414 on September 1. The latest roster brings together artists whose…
TREYNA Group’s creative bench shines at the 2026 Kidlat Awards
For nearly five decades, TREYNA Group has reinvented itself through changing agency names, holding companies, and industry shifts. Yet one principle has remained constant: a challenger mindset that values curiosity, courage,…
TBWA\SMP paints the 2026 Kidlat Awards in winning colors with Grand Kidlat for ‘Boysen Color Stories’
TBWA\SMP delivered the biggest strike of the 2026 Kidlat Awards, with “Boysen Color Stories” emerging as one of the festival’s defining campaigns. The work earned a Grand Kidlat for Most Creative…
Leo Manila scores a Grand Kidlat win for McDonald’s ‘GamiFries’ at the 2026 Kidlat Awards
Leo Manila cemented its place among the biggest winners at the 2026 Kidlat Awards, with “McDonald’s GamiFries” emerging as one of the festival’s most decorated campaigns. The work claimed a Grand…
