K-Pop finally strikes gold at the Grammys — and it’s because of a fictional trio
Who would have thought that a bunch of fictional characters from an animated film would win the first Grammy in K-Pop history? At the recently held 2026 Grammy Awards, HUNTR/X —…
Tasty meets tasteful: Samosa St. serves snackable art and snacks
The street food culture in the Philippines is a vibrant montage of delicacies cooked right in front of you. Take, for example, eye-catching orange kwek-kwek and Ilocos empanadas, and purple puto…
adobo Magazine enters its 20th year with a clear truth: the future is creative
My first international coverage at ADFEST 2025 came with a front-row lesson on what creativity actually means in the world beyond awards. I accompanied our Editor-in-Chief, Angel Guerrero, in an exclusive…
adoboPicks January 2026: In the age of AI, creativity reminds us what it means to be human
The first month of the year often sets the tone for the creativity that will shape the months ahead. This January, across industries and geographies, the most resonant work isn’t chasing…
Assemblage, memory, and identity take center stage in LAKBAY 2026: Through Visual Poetries
Art House, a platform for artists dedicated to cultural exchange and community engagement, kicks off National Arts Month with the second iteration of its acclaimed LAKBAY series with the theme, “LAKBAY…
After decades of being snubbed, a horror film becomes the most nominated in Oscar history
Historically, horror has fared poorly at the Academy Awards. Only seven horror films have ever been nominated for Best Picture, a statistic that suggests not a lack of worthy contenders, but…
Stories from the road: Inside Grab’s human-led Driver AI Ambassador Program
MANILA, PHILIPPINES – There is a particular intimacy to our everyday experiences with Grab. It lives in the warm greeting at the door, the choice of radio station as traffic stalls,…
Cannes Young Lions PH throws open the doors to non-agency creatives, gives current participants a seat at the jury table
The Cannes Young Lions Philippines is back this year, looking for young professionals to represent the country on the international stage. While the Philippines has sent several representatives to France over…
Likhang Filipino reopens as a lasting showcase of Philippine craft, heritage, and design
Filipino craftsmanship has moved beyond the margins and short-lived showcases. With the reopening of the Likhang Filipino Exhibition Halls, the country’s finest artisans finally have a space where their work is…
From automation to emotion: Adobe says human-centered marketing will define 2026
MANILA, PHILIPPINES – If 2025 was about mastering speed, scale, and AI-powered efficiency, then 2026 is shaping up to be something else entirely: a return to feeling. According to Adobe’s 2026…
More than entertainment and safety: How BBDO Guerrero turned PAL’s safety video into something that sticks
MANILA, PHILIPPINES – Making passengers pay attention to in-flight safety videos is a constant challenge. Capturing — and sustaining — passengers’ attention is important, as such videos provide knowledge that is…
Beyond promos: Greenwich’s ‘Feel G’ strategy dominates, securing Best Creative Campaign at Grab FanFaves 2025
MANILA, PHILIPPINES – For decades, Greenwich has been more than just a purveyor of some of the best pizza in the Philippines. The famous chain has successfully cultivated a deep, feel-good…
