Palawan Group introduces a new way to invest and save for the future
Gold is often associated with wealth, especially among affluent families and individuals. In the shape of glittering accessories, gold holds beauty and elegance that exude power. But more than that, gold…
Rural Growth is a Connection-Design Problem, not a Reach Problem: Ogilvy, WPP Media and Fifty5Blue launch landmark study on the Philippine Mass Market
For years, brands have treated rural marketing in the Philippines as a simple visibility challenge: if you show up on screen, sales will follow. However, a landmark study released this week…
TBWA\SMP, BBDO Guerrero lead the pack as Seven A.D. and Intersections Communications sweep Independent and Media categories at the 28th Agency of the Year Awards
The Association of Accredited Advertising Agencies of the Philippines, or 4As Philippines, held the 2026 Agency of the Year (AOY) Awards on September 25 at the Fifth at Rockwell in Makati…
Kalpesh Patankar returns to Publicis Groupe as Leo Constellation Gulf Chief Creative Officer
Kalpesh Patankar has returned to the region as Chief Creative Officer of Leo Constellation Gulf, taking on the role of leading the creative agenda across the UAE and KSA. With a…
National Artist Kidlat Tahimik champions Filipino stories as creativity beyond the brief
There’s a particular kind of creativity that begins neither with a brief nor a budget, platform, production deck, or the latest technology. It begins with looking closely at the world and…
AI can scale creativity. Purpose, Carlo Ople says, stays human
“You cannot make money out of that.” An all-too-familiar response to anyone who dares to turn a passion for dancing, singing, collecting, making, building, or any other creative pursuit into a…
What survives without a prompt? Advertising veteran Emily Abrera on keeping creativity human in the age of AI
AI has officially moved beyond the realm of novelty. It writes headlines, generates key visuals, produces dozens of script variations, and localizes a campaign into multiple languages before a creative team…
David Guerrero’s seven-step lesson to do more — and still be ultimately creative — with less
Creativity covers much more ground than illustration, painting, music, and other fine arts. It’s also about thinking outside the box for solutions and getting resourceful when you have limited tools. BBDO…
Why Filipino ideas travel, according to Pinay creative maven Merlee Jayme
The Filipino language is full of duality in meaning and intention, depending on how you pronounce a specific word. Take “galing,” for example, which can either mean“origin” or “skill.” This clever…
Unilever’s Dennis Perez dissects culture-led marketing based on Filipino folklore
Filipino pride sparkled like the sunlit seashore at “Galing Pilipinas: Championing Philippine Creativity at MAD STARS,” at the SIGNIEL Busan in South Korea. As part of the entire Galing Pilipinas initiative…
The I Behind the AI
Two works, before anything else. In 1970 Kim Whanki painted “Where, in What Form, Shall We Meet Again?”, turning memory, distance and longing into dots. Thousands of blue dots, each one painted by hand.…
Gerety Awards 2026 Grand Jury: The power of creativity rests with humans
AI can generate, technology can scale, and platforms multiply the ways brands can reach audiences. But amid all this change, what makes a piece of creative work truly stand out? At…
