Cannes Lions Jury Insights: In the Creative B2B category clever, buzz-worthy ideas are never enough
At the Cannes Lions International Festival of Creativity, the Creative B2B Lions, introduced only in 2022, might just be one of the most demanding categories yet. The challenge is not only…
Creativity is leaving the campaign behind, says Droga5 Japan’s Masaya Asai
In the fast-moving corridors of the Cannes Lions International Festival of Creativity, adobo Magazine Editor-in-Chief Angel Guerrero briefly caught up with Masaya Asai. It was one of those fleeting Cannes encounters, part hallway exchange, part…
Get inspired and be jealous: Watch every Cannes Lions 2026 Grand Prix-winning campaign
Every year, the Grand Prix winners at the Cannes Lions International Festival of Creativity set a new benchmark for the global creative industry. In collaboration with adobo Magazine, Roman Olivarez, Executive…
Singapore leads Asia’s Cannes Lions 2026 haul with 24 Lions, led by Ogilvy Singapore
Asia’s performance at the Cannes Lions International Festival of Creativity 2026 reflected a region finding success through different creative strengths rather than a single dominant formula. Singapore topped the regional Lions…
What to expect from ‘On Your Feet! The Story of Emilio and Gloria Estefan’: Music, heart, and the Estefans’ inspiring story come alive in Manila
This July, theater aficionados can expect an exhilarating celebration of music, family, and perseverance as “On Your Feet! The Story of Emilio and Gloria Estefan” makes its Southeast Asian premiere at…
PHILCONSTRUCT 2026 puts design, creativity, and responsible construction at the heart of nation-building
Creativity, sustainability, and innovation took center stage as PHILCONSTRUCT 2026 opened its doors at the SMX Convention Center Manila and SM MOA Concert Grounds from June 25 to 28, bringing together architects,…
At Cannes Lions 2026, SDG Lions jury president Kazoo Sato judged ideas by one question: ‘Will this idea last?’
At 2026 Cannes Lions International Festival of Creativity, the Sustainable Development Goals Lions recognized creative work that went beyond raising awareness to create measurable, lasting impact. For Jury President Kazoo Sato,…
Filipino premier dream pop act Sugar Hiccup all set to release new album ‘Metamorphia’ at Tokyo show
Formed in 1994, Sugar Hiccup emerged at the height of the OPM (Original Pilipino Music) band explosion of that decade, standing out from its contemporaries by embracing dream pop rather than…
Susan Credle: The Lion who built an ecosystem of creativity
In an industry often defined by campaigns, awards, and fleeting moments of fame, Susan Credle stands as something rarer: a builder of people. This year’s recipient of the Cannes Lions Lion of St. Mark Lifetime Achievement Award, Credle’s 41-year journey through advertising is less a career arc than a continuous…
Friction, trust, and the new creative equation: What Luiz Sanches learned changing sides
In a packed basement stage at the Cannes Lions International Festival of Creativity, Luiz Sanches, Global Chief Creative and Design Officer of Kimberly-Clark, delivered one of the week’s most revealing sessions, not about campaigns, but about…
Redefining what it means to lead out loud at the 2026 adobo SheCreative Network pride session
Leadership has never been a one-way street. Yet across industries, many of the women shaping business, media, government, communications, and the creative sector have often led from the sidelines of the…
Bring on the sizzle: Sprite keeps it cool all year with the ‘Yan Ang Refreshing campaign
In a tropical country like the Philippines, where heat and humidity are everyday staples for about 10 months a year, summer is a state of mind. Soaring temperatures affect people’s lifestyles…
