Leading with empathy: Tats Cruz as Publicis Groupe Philippines’ new Chief Creative Agencies Officer
MANILA, PHILIPPINES — Publicis Groupe Philippines (PGP) strengthens its “Power of One” promise with the promotion of Tats Cruz to Chief Creative Agencies Officer, a role that puts the tenured creative…
MAD Stars reminds entrants of early bird deadline on May 10
BUSAN, SOUTH KOREA — With the early bird deadline fast approaching, MAD STARS 2024 would like to remind participants that they have until May 10 to submit their entries before entry…
You can help save the Earth by making better campaigns
MANILA, PHILIPPINES — In late 2023, Sir John Hegarty, Founder of BBH and founding shareholder of Saatchi & Saatchi, penned an article likening the current advertising landscape to fast fashion. “Our…
David Lubars, BBDO Chief Creative Officer, announces retirement after 43 Years
David Lubars NEW YORK CITY, U.S.A. — David Lubars, Chief Creative Officer of advertising firm BBDO Worldwide, will be retiring by the end of 2024, after working for forty-three years in…
adobo SheCreative: How to sustain creativity according to The Misfits Camp Founder and Chairmom Merlee Jayme
MANILA, PHILIPPINES — Sustaining creativity is not an easy job. For The Misfits Camp Founder and Chairmom Merlee Jayme, that means being persuasive in a world that requires creatives to think…
This week, let’s get nostalgic with a trippy video vinyl, give vegetables the recognition they deserve, and watch football in 24/7 laundromats
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and…
The Fall Guy masters the formula for blending action flicks with romcoms
MANILA, PHILIPPINES — At some point, The Fall Guy (2024) feels like it was directed by a woman – and that’s a very, very good thing. The latest effort from director…
adobo SheCreative Conference 2024: Unilever PR and Influencer Lead Lui Castañeda highlights the importance of representation and authenticity in advertising
MANILA, PHILIPPINES — “It felt like a love letter to the community — a way to promote self-affirmation and representation to everyone through the work that I do,” Lui Castañeda, PR…
PinagHusayan 2024 lays the first steps for Filipino creative professionals to thrive
MANILA, PHILIPPINES — PinagHusayan 2024 ushered in a day of valuable learning for Filipino creative professionals. Held on April 06 at the Ensayo Creative Hub, DTI Philippine Trade Training Center in…
adobo SheCreative Conference 2024: Senator Loren Legarda on empowering women in creative fields to enable the shift to a greener economy
MANILA, PHILIPPINES — “In a diminishing home planet, we cannot separate women’s rights from the rights of nature,” proclaimed Senate President Pro Tempore Sen. Loren Legarda during her keynote address at…
From therapy in a car to second-life helmets, this week’s campaign picks do good and do well
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and…
Stereotype-free advertising leads to 1.3x greater purchase intent, according to Unilever report
MANILA, PHILIPPINES — “I work in beauty, and the reality is no one size fits all. In beauty, it’s all about ‘hiyangan’ and it really means that there are different types…
