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GLOBAL – October 14, 2013 – Séverin Naudet has been appointed as global head of Socialyse, to steer the company’s development and growth. Socialyse is the Havas affiliate developing and implementing global marketing strategies on social networks.
Naudet began his career with Virgin Music, where he worked with the biggest French and international artists including Etienne Daho, Alain Souchon, Ben Harper and Lenny Kravitz. He left to found his own publishing and music production company in Paris and New York, which he developed on the web.
In 2004, Naudet became an advisor on the cultural industries and media within the French Ministry of Culture and Communication. Two years later, he joined the founders of video-sharing site Dailymotion as vice president and content director.
In May 2007, Naudet also started to work as the French Prime Minister’s adviser on the internet and multimedia issues.
During that time, he led the e-government and e-administration reforms for four years, reducing State websites from 700 to 60 and launching public consultations online on major domestic policies, such as the Environmental Roundtable, the conference on France’s Overseas Departments and Territories, open data and open government.
