KUALA LUMPUR, MALAYSIA – Dentsu Malaysia has won Setia Group’s media planning and buying services. Dentsu has built an integrated team and services capability for Setia group under its agency brand Carat and will be responsible for strategic media planning, integrated media buying and investment strategy for the Group Brand & Marketing and all the business units. The tenure of appointment is for 2 years and has been awarded to Dentsu after a competitive pitch across multiple agencies.
S.P. Setia is a leading property development and investment group that takes pride and joy to have influenced the skyline of Malaysian states like Selangor, Penang, Johor and Kota Kinabalu and also has expanded its reach beyond Malaysian shores to Vietnam, Singapore, Australia, China, Japan and the United Kingdom.
Dheeraj Raina, CEO Dentsu Media brands Malaysia said “We are delighted with Setia Group’s decision to appoint us as their media agency partner. The consumer journey in this industry has tremendously evolved over the last year or so. We are excited to be building an audience experience approach that drives not just brand love and imagery but also growth for the business.”
Adelene Wong – Head, Group Branding & Communications, S.P. Setia said “Setia group is at the forefront of providing superior customer service and satisfying customer needs through a culture of excellence, and the mechanism of delivering that is extremely digital and data-driven especially during this Covid-19 pandemic. We needed an agency partner that could work with us on that digital acceleration path and enhance the brand experience for our customers in process.”
