PARIS, FRANCE – At the beginning of the global lockdown, SKYN® started their quest to encourage couples to seek pleasure with two campaigns created by Sid Lee: Stay and f*** at home and The Pleasure Calendar.
“Pleasure is an endless exploration”, directed by Matt Lambert out of production company PRETTYBIRD UK, continues to build on this strategy by encouraging people to keep exploring.
In a world where we need to avoid touch outside, being stuck indoors gives us an opportunity to explore the touch of intimacy more than ever; and at a time in which we can’t travel far, the possibilities to discover through pleasure are limitless – a whole new world right at our fingertips.
With that in mind, SKYN® and Sid Lee have created a cheeky ode to exploration, freedom and pleasure, by giving a twist to the most well-known song ever written about body parts: « Head Shoulders Knees and Toes ». Through this campaign, SKYN® wants to encourage pleasure seekers to go beyond what they already know and start learning again, by trying, touching, exploring and having fun with their bodies.
The campaign is an invitation to explore pleasure, from the point of view of different communities, sexual orientations, and gender identities; with the engaged collaboration of director Matt Lambert, cinematographer Rina Yang, pop icon Peaches, and five real couples: @julyjones & @dakotarobinn, @violetig_ & @calmzulu, @theozero & @luisdejavier, and @efarnellwatson & @joshuajs91.
“Much of my work over the years has focused on authentic representations of queer intimacy, love and sex. It was so exciting to be able to bring these worlds, and experience of directing countless intimacy/sex scenes, to a mainstream commercial space.” – Matt Lambert, PRETTYBIRD UK
The bespoke, adult, version of “Heads, Shoulders, Knees, and Toes” featured in the film was born from a global collaboration between teams in Paris and London, and Peaches (in Berlin), whose partnership was particularly important for the project. Musician, producer, director, and performance artist, Peaches is a legendary feminist pop icon who has spent nearly two decades pushing boundaries and wielding immeasurable influence over mainstream pop culture from outside of its confines, carving a bold, sexually progressive path that has opened the door for countless others to follow.
The brand is also announcing the launch of its freshly redesigned website, www.skyn.com, designed by Sid Lee. The new site goes beyond the norm and reflects SKYN®’s commitment to the exploration of pleasure. Through its digital overhaul, the brand extends the commitment towards genuine intimacy, by providing thoughtful curated tips and advice on a variety of topics. In the online shop customers can find the brand’s full range of products, from its new line of toys to condoms.
The campaign, which debuted in Australia in November, followed by Brazil, will continue in the UK, US, France, Poland, Italy, and will include separate product films on SKYN®’s social media and a print campaign.
Credits:
Advertising Agency: Sid Lee Paris
President: Johan Delpuech
Executive Creative Director: Sylvain Thirache
Creative Directors: Céline and Clément Mornet Landa
Creative Copywriter: Paula Hochberg
Creative Copywriter: Jillian Young
Art Director/Editor: Yoann Plard
Art Director: Layla Gras
Art Director: Adriana Guix
Art Director: Olivier Bodet
Head of Production: Thomas Laget
Producer: Marine Redon, Benoit Fernandes
Head of Social Media: Alexandre Ponte
Social Media Manager: Jeff Deconchat
Head of Strategy: Bruno Lee
Strategic Planner: Sarah Herbain
Managing Director: Mehdi Benali
Group Account Director: Héloïse Marchal
Group Account Director: Jessica Ferris
Account Manager: Paul Pieuchot
LifeStyles – SKYN®
Global Marketing Strategy Director: Marta Toth
Global Brand Marketing Manager: Nicolas Woussen
Production : PrettyBird UK
Director : Matt Lambert
DOP: Rina Yang
Social Media Photographer: Ben Cole
Executive Producer: Juliette Larthe
Producers: Meghan Willcox, Amalia Rawlings
Production Manager: Benji Landman
