PARIS, FRANCE — Orange launches its new communication campaign focussed on uses made possible by the 5G network. Broadcast starting today in Luxembourg and from Sunday 7 February 2021 in France. This campaign will raise the general public’s awareness of the sheer breadth of 5G use cases and areas of application.
The film, broadcast by Orange and produced by Publicis Conseil, illustrates how 5G can be used in education. The power of the networks enables pupils to visit a museum and interact with the most iconic works on display like never before.
The user experience guaranteed by the quality of Orange’s 5G network represents a turning point in virtual reality and augmented reality thanks to greater interactivity. Like education, culture and entertainment, healthcare, transport and so on will also benefit from the technological developments made possible by this network. For Orange, 5G is only powerful if it is useful to individuals, organisations, companies and, more generally, societies.
In addition to TV, this campaign will be deployed in the press and on social media with content revealing the infinite number of uses made possible by 5G.
On the launch of this campaign, Béatrice Mandine, Executive Director of Communication, Brand and Engagement at Orange said: “For Orange, 5G represents positive progress, as it will be useful to our society. Since its launch, most of the focus has been on its technical and functional aspects. We wanted to go beyond this dimension to raise the general public’s awareness about the countless uses made possible by this next-generation network. Every sector will benefit from the positive contributions of 5G: healthcare, entertainment, industry, transport and so on. The most innovative thing about 5G is what Orange and its customers will do with it.”
Marco Venturelli, President overseeing creativity at Publicis Conseil: “We wanted to give this technology meaning, go beyond divides and show how it can be useful to everyone. We wanted to be as accurate as possible in this new film, which combines energy and foreshadows a positive future, something we all really need at the moment. A film that makes you feel good.”
More information about 5G on orange.com.
Credits
Advertiser: Orange International
Executive Director, Communication and Brand: Béatrice Mandine
Global SVP Brand & Sponsoring Director: Jean-François Rodriguez
Global Brand Advertising Director: Séverine Nübel
Global Project Leader: Laëtitia Fruchier
Global Brand Creative Director: Christian Bony
Head of European Advertising: Charlotte Bowrey
Head of SSA Advertising: Sekou Bah
Music and Experience Director: Vrej Minassian
Global Media Manager: Géraldine Grümmer
Agency: Publicis Conseil
President of Publicis Group in France: Agathe Bousquet
President of Publicis Conseil overseeing Creativity: Marco Venturelli
Global Creative Director: Frederic Royer
Art Director: Jean-Baptiste Blandin
Copywriter: Thibault Froment
Global Client Leader: Magali Bergeroux
Business Director: Carla Cabalfin
International Account Director: Nouara Guenif
Account Executive: Alice Morel
Head of Strategic Planning: Antoine L’Huillier
Strategic planners: Carole Colin, Ghita Lemhandez
Agency Producer: Sarah Bouadjera
Production Company: La Pac
Director: Reynald Gresset
Executive Producer: Jérôme Denis
Head of production: Eric Lipchitz
Director of Photography: Daniel Abuelo
Steadycamer: Jake Whitehouse
1rst assistant: Didier Mallet
Deco: Judith Varga
Post-production: Prodigious
Post Producer: Franck-Hervé Marc
Editing: Manuel Coutant
Colour grading: Julien Alary
Flame Artist: Anthony Lestremau
Sound Producer: Carsten Krueger
Business Affairs: Catherine Oger, Cecilia Neyroud
