MANILA, PHILIPPINES — 2021 ushers in a new team-up as Universal Robina Corporation (URC) awards its top selling savory snacks account to Ace Saatchi, following a competitive pitch.
“2021 greeted us with such fantastic news. Piattos is a lovemark brand, a wonderful starting point to inspire the team. The lovemark status was further validated in our consumer explorations, where respondents practically placed the brand in the pedestal of snacking. To quote one consumer: Parang BTS ng chips”, says Mio Chongson, President & COO of Ace Saatchi.
“We had a lot of fun pitching for this. To begin with, most of the team members were already fans of the product.” adds Greg Martin, ECD of Ace Saatchi. “I’m not exactly sure how many bags of Piattos were consumed in the course of doing the pitch. But the team had a blast doing it. And I think it really shows in the work.”
Mian Datu-David, Chief Marketing Officer of URC says, “URC is home to some of the country’s most iconic brands. We are continuously looking for fresh perspectives and new ways of staying relevant. I’m excited to see what this partnership will bring for Piattos, the country’s #1 Snack brand.”
