MUMBAI, INDIA – Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings – people who were born on February 29, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for the leaplings, McDonald’s is curating an exclusive menu which will be only available to those born on February 29th. This special menu includes mouth-watering veg / non-veg burgers, desserts, and shakes.
The brand has also launched a film created by DDB Mudra Group, which highlights different things that people born on February 29th get to hear often, be it a humorous dig at their “actual” age or jokes around their birthday holiday. The film ends with the leaplings having the last laugh after they find out that McDonald’s has curated a Surprise Leap Meal that only and only, they can avail of from 27th Feb – 7th Mar.
Talking about the offering, Arvind RP, director – marketing and communications, McDonald’s India (West and South) said, “McDonald’s has always aimed to create special moments for one and all. Unlike all others, the leaplings have to wait for 3 long years to celebrate their actual birthday. With this campaign we hope to add some extra cheer to our leapling customers’ birthday week and make them feel special.”
Speaking on the campaign, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “Everyone loves their birthday. It’s the day the world makes you feel special. But for some, this happy day appears on the calendar only once in 4 years. And as a brand that believes that happiness is for everyone, we thought Mcdonald’s could make it special for these leaplings.”
The Limited Time Menu will be available across select McDonald’s outlets in West & South from February 27th to March 7th, 2021.
Westlife Development, the company that owns and operates McDonald’s restaurants in West and South India has also elevated its world-class safety and hygiene practices at all restaurants across dine-in, delivery and takeout as a part of its Golden Guarantee proposition of Extra Safe and Great Taste. All the outlets are adhering to all social distancing measures and making sure food is prepared and served in a completely safe and contactless manner. So, what are you waiting for? If you are a leap year baby, go try this menu curated especially for you until it lasts!
CREDITS
Creative: Rahul Mathew, Rahul Arcot, Prasad Rao, Mahima Mathur, Aditi Jadhav, Ahel Maswood, Asha Deora, Urja Patel, Debashish Ghosh, Vivek Bhatia, Shruti Parulekar & Mohit Kundaikar.
Business: Murli Krishnan, Shashank Sharma, Nerine Farrow, Bunsi Issar, Sonali Salva, Gokul Nair & Gaurav Magotra
Strategy: Mehak Jaini, Jaiprakash Tekwani, Somdutta Roychowdhuri
Films: Riddhi Mehta
