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BEIJING – December 2, 2013 – BBDO China, an Omnicom company, today announced its new Beijing leadership structure to meet the growing and evolving needs of its clients.
The agency’s Beijing office will be run by a team of three senior advertising leaders, BBDO China said in a press release. Koo Yeat Mung has been promoted from General Manager to Co-Managing Director. She will lead the office with industry veteran Raul Villegas, who has been appointed as Co-Managing Director. Koo and Villegas are joined by Arthur Tsang, Executive Creative Director, who relocated from BBDO’s South China region a year ago.
Koo will continue to lead the business for Mars, HP and Meng Niu, while Villegas will be responsible for overseeing BBDO’s relationship with Mercedes-Benz in China. Tsang will lead and oversee all the agency’s creative work. Koo and Villegas will report directly to Carol Potter, President and CEO, BBDO Greater China.
“We owe much of our success at BBDO/Proximity to our stable and united management team” said Carol Potter, Greater China CEO, BBDO. “All three bring great strength and depth to that team. We congratulate Koo and Arthur, and are delighted to welcome Raul.”
Koo joined BBDO in 2011 as General Manager. She has 16 years of advertising experience in building meaningful brands such as Adidas, Visa, Absolute, McDonalds, Skittles and Centrum.
“I am excited to be working alongside Raul and Arthur. Together, we look forward to nurturing our people and continuing to be a magnet for the best talent,” said Koo.
Raul is a seasoned marketing communications professional with more than 20 years of experience handling major global automotive brands such as Ford and BMW. Raul is a highly driven and motivational leader with a proven track record in growing business.
“I have great respect for BBDO’s success in both creative and effective work. I look forward to partnering with Koo, Arthur and the team to raise the bar even higher,” said Raul.
