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MANILA – December 3, 2013 – Delivering work that is truly famous and effective, Campaigns PR, Inc. (CaPRI), recently won the prestigious Philippine Quill Agency of the Year Award given by the International Association of Business Communicators (IABC).
IABC is a network of top business, industrial and organizational professionals committed to improving business effectiveness through strategic communication in the Philippines.The Quill Awards celebrate communication work of exceptional quality and innovation, and advocate for continued growth, learning and excellence in the communication industry.
The Agency of the Year Award is given to the PR agency with the most number of Awards of Excellence, which are conferred on outstanding programs or tools that meet the highest standards of public relations. This year, CaPRI was the only agency to win an Award of Excellence from the IABC for “Downy Quick Dry Basaan Festival.” The campaign highlighted the quick-dry benefit of Downy fabric conditioner by maximizing the annual celebration of the fiesta of San Juan City, one of biggest and most publicized occasions in Metro Manila, CaPRI said in a press release. The San Juan Fiesta is an annual festival in honor of St. John the Baptist to commemorate how he prepared mankind for the coming of Christ by baptizing them with water.
Campaigns PR is a division of Campaigns & Grey, a full service communications group founded in 1986 with capabilities in strategic planning, advertising, digital marketing, activation, public relations and advocacy communications. Capri specializes in mainstream corporate, product or crisis public relations, public affairs and events management. Campaigns & Grey also has affiliate offices in Cebu and Davao that provide local insight to national campaigns, and cutting edge tools and expertise to local clients.
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