Sponsor 
SINGAPORE – December 3, 2013 – Farrokh Madon, Chief Creative Officer Y&R Singapore was named Creative Director of the Year at the Institute of Advertising Singapore’s Hall of Fame Awards. Madon beat out strong competition from his peers on IAS’s annual list of Singapore’s Most Influential Creatives, a veritable ‘Who’s Who’ of senior creative talent in the Lion City, Y&R Singapore said in a press release.
Madon joined Y&R Singapore as Chief Creative Officer in mid-May 2012. He has won over 100 prestigious creative awards, including multiple Cannes Lions, Grand Prix at AdFest, multiple Gold Spikes and a D&AD Silver Nomination.
Madon was the brains behind Singapore’s Most Effective Advertising, becoming the only winner of the Grand Prix in the history of the Singapore Effie Awards. He was the driving force behind creative work that has been featured on CNN’s Anderson Cooper show and FOX News, and for seven consecutive years he’s been named as one of Singapore’s most influential creative directors by the Institute of Advertising Singapore (IAS).
After being named IAS Hall of Fame Creative Director of the Year, Farrokh Madon said, "It’s an honour to be recognized by leading clients and agency chief executives. It’s the perfect impetus to produce more creative brand building work for clients."
This latest accolade comes soon after Y&R Singapore’s nine trophy haul at the Creative Circle Awards for multiple clients across numerous disciplines, marking the agency’s best ever showing in the TV category with four awards. Y&R’s nine awards included two Silvers and one Bronze for Caltex’s ‘Five Star Fuel’ campaign, and one Silver for ‘M1 for Everyone’. Y&R’s Bronze for the Republic of Singapore Navy was the only award handed out for Best Integrated Campaign led by Mobile. And the agency’s four Bronzes for Dark Dog included for Copywriting, Design, Radio and Outdoor.
At the time, Madon commented, “What is particularly heartening is that these wins are for our key clients and demonstrate Y&R Singapore’s versatility, spanning, as they do, five categories namely Mobile, TV, Outdoor, Radio and Design. Winning four awards for TV is also the most ever in that category for the agency.”
Also in 2013, Y&R Singapore bagged Gold for Mobile Marketing Excellence and Silver for Experiential Marketing Excellence, both for Republic of Singapore Navy. Y&R Singapore also brought home Gold in the SPH is ON category, and was a Finalist for Digital Campaign of the Year, at the SPH iink Awards 2013, for client Workplace Development Authority.
In photo: Jeslyn Tan GM of SMRT Media presents Creative Director of the Year award to Farrokh Madon
