PARIS, FRANCE —After launching its 5G in November 2020, Orange is teaming up with Apple and its new iPhone 12 to explore the full potential of this new network.
The film, named “First Steps”, directed by Rudy Rosenberg, brings us to this unique moment of a child’s first steps. A moment that is reinterpreted here in an unexpected and exhilarating adventure, since the child’s first steps will take him much further than expected: an extraordinary stroll through the city to Asha Bhosle’s music “Udi Baba”. This fascinating and surprising stroll will ultimately lead him to his grandmother. Who will be amazed by this event, which actually takes place on the screen of her iPhone 12.
A true imaginary epic story, this film highlights the iPhone 12’s HDR video quality and the power of Orange’s 5G network, which allow a father to bring this unique moment to his loved ones, as if they were there.
CREDITS
Orange – First Steps
Advertisers: Orange France
Advertising Managers: Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Ombline Thomine-Desmazures, Laurence Poucan, Marie Treguier, Emmanuelle Issartelle.
Music and Experience Brand Manager (Orange Groupe): Vrej Minassian
Agency: Publicis Conseil
CEO: Agathe Bousquet
President overseeing creativity: Marco Venturelli
Executive Creative Director: Fabrice Delacourt
Copywriter: Kevin Salembier
Art Director: Nicolas Hurez
Account Managers: Anne Dauvé, Claudia Weiss, Steven Roué, Priyanka-Lisa Sen
Strategic Planning: Damien Sabatier
Production
Agency Producer: Benjamin Auberdiac
Production Company: Division
Director: Rudi Rosenberg
Executive Producer: Helène Daubert
Line Producer: Benoit Roques
DOP: Peter Riis
Post-production: Prodigious
Post Producer: Franck-Hervé Marc
Editing: Julie Lena
Colourist: Emiliano Serantoni
Flame: Dan Niculescu
Sound Producer: Joël Tessonneau
Sound engineer: Olivier Vehert
Music
Title: Udi Baba
Artist: Asha Bhosle
Discovery: Joe Le Maxi – Jean-Patrism
Digital – Marcel
Account Managers: Eric Guillot, Estelle Littaye,
Digital Creative Director: Xavier Le Boullenger
Technical team: Eva Castrillo, Flavie Parize
Print – Publicis Conseil
Print creatives: Alain Vuarchex, Vincent Laugier
