SHANGHAI – December 20, 2013 – Global leading memory foam manufacturer Sinomax has appointed DDB Group Shanghai as its head strategic creative agency in charge of strategic market positioning and branding in efforts to bolster brand image and visibility in China market.
In this partnership, DDB will be charged with a full rebranding of Sinomax, co-creating innovative products with their R&D department and managing product distribution through e-commerce and offline stores, the agency said in a press release.
Founded in 2001 and based in Hong Kong, the company’s leading edge lies in producing revolutionary high-tech memory foam products that have seen lofty sales in global markets including Asia, the United States, and other countries. For the past decade, Sinomax has held top rank in its industry while sweeping up multiple awards.
Jit Hoong Ng, vice president of DDB Group North China & managing director of DDB Group Shanghai said, “Sinomax has big ambition to grow aggressively in the future and we’re excited to be their business partner, sharing similar goals. We share a unique open relationship, allowing DDB team to work in tandem with their R&D department to co-create innovative products that can be a major point of difference in their rebranding program.”
“Sinomax has been on quite a speedy journey this past decade and we are very excited to have the support of DDB now as we build up a brand development strategy in a market with such vast potential. DDB has a strong understanding of SINOMAX’s mission and competitive edge and their passion is truly infectious. This partnership is not simply between an agency and a client; we also share a common culture in prioritizing the nurturing of our people and talents. Our like-mindedness on many levels leads me to believe that this is just the beginning of a long-term collaboration that will help open the gates to the China market and boost Sinomax to new heights,” said Eric Cheung, president of Sinomax Group.
Jason Wu, business director of DDB Group Shanghai and in charge of new business development added, “We believe that Sinomax chose DDB because we not only have keen market insight from an international standpoint but also an acute understanding of key consumer behavior within the designated markets. DDB has an Intelligence Unit that has been the engine behind the success of developing human truth, ensuring Sinomax can gain access to true consumer insights.”
