MANILA, PHILIPPINES — UM, the global marketing and media agency network of Mediabrands, have today announced their appointment as media agency of record for CDO Foodsphere Inc., following a competitive pitch review that concluded earlier this year.
As one of the Philippines most trusted food companies. CDO has a rich heritage of 45 years serving Filipino families with its signature brands and quality products that include CDO Funtastyk Tocino, CDO Karne Norte, Highlands, San Marino, and Danes.
CDO cited UM’s strategic thinking and marketing science capabilities as a key differentiator, “We were impressed by UM’s idea’s, strategies, and use of data analytics” commented Theresa Chong, Vice President for Marketing, CDO Foodsphere Inc.
Chong continues, “More importantly their knowledge, skills, and demonstrated track record gave us confidence that we can successfully work together to futureproof our business in a rapidly changing media and technology landscape.”
UM Philippines Managing Director Reena Francisco added, “CDO is a heritage brand in the Philippines. An inspiring, family oriented success story that is both firmly entrenched in local culture, but also agile enough to engage a whole new generation.”
Francisco continued, “There was a great cultural fit and value alignment between UM and CDO which has the whole team at UM Philippines excited to build a long-lasting, and successful partnership together.”
The new business appointment reinforces a dominant performance for UM Philippines, who have been ranked #1 Philippines agency network in the RECMA diagnostics report released this month.
UM’s appointment as media agency of record for CDO is effective April 5, 2021.
