KUALA LUMPUR, MALAYSIA — Omnicom Media Group (OMG) today announced that Daler Kendzhaev has been promoted to Head of Annalect, the group’s data tech and analytics division, in Malaysia. The appointment is in-line with the network’s commitment to bolstering its data and technological capabilities to deliver effective, efficient, and differentiated marketing solutions for its clients
“Daler has played a critical role in building PHD’s data and technology ambition as well as elevating our clients’ digital maturity,” said Eileen Ooi, Chief Operating Officer, OMG Malaysia. “I am excited to have Daler lead OMG’s Annalect division in Malaysia as we continue providing holistic data-driven solutions for our client’s marketing needs,” she added.
In his new role, Kendzhaev will be responsible for Annalect’s growth in the market as well as building the division’s new capabilities in Malaysia by overseeing the increased adoption of Omni, OMG’s people-based marketing & insights platform, across OMG Malaysia and its agency brands. He will also spearhead advanced tech initiatives and build on global and regional partnerships while unlocking new local opportunities.
Kendzhaev joined PHD Malaysia in 2018 and was pivotal in accelerating the agency’s growth as Business Director where he managed diverse portfolios with local, regional, and global brands including HSBC, Volkswagen, LG, Warner Bros, and Singapore Airlines. By marrying his hunger for fresh and innovative ideas with his expertise in Omni, Kendzhaev has been successful in driving several industry-first initiatives in Malaysia that included selling Volkswagen cars through e-commerce channels as well as driving stellar performance results for HSBC through data partnership and Omni audience tools.
Speaking on his new appointment, Kendzhaev said, “I am truly excited for the opportunity to lead Annalect and to support both PHD and OMD in driving our client’s businesses via advanced data, analytics and tech solutions. With current complexity and changes in the digital media ecosystem, now, more than ever, brands in Malaysia are looking for digital transformation and consultation, and I am thrilled to be part of this journey in helping brands with their digital acceleration.”
Kendzhaev will report to Ooi and assumes his role with immediate effect.
