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MANILA – January 14, 2013 – McDonald’s is once again partnering with Mobext to bring their Ang Pao coupons to mobile. An annual tradition, McDonald’s Ang Pao coupons are distributed at the start of the year to give customers a chance to enjoy some of their favorite McDonald’s meals at an even more affordable price.
Through mobile, the Ang Pao coupons are made readily available to anybody with a smartphone, anytime and anywhere. By simply visiting www.mcdo.ph, customers can download and save an unlimited number of coupons on their device. Whether via Dine-In, Take-Out, Drive Thru or McDelivery, they just need to present their coupons to avail of the offer.
Other mobile-specific features were also added, key of which is social integration, where people can share their coupon redemptions via Facebook or Twitter. There is also a GPS Store Locator to find the nearest McDonald’s branch, and a click-to-call function for McDelivery.
However, McDonald’s still has physical coupons which they distribute inside their stores, in high-traffic areas, or as attachments on their print ads, Trish Elamparo, marketing manager at Mobext, told adobo.
For the Year of the Horse, McDonald’s is also giving the Ang Pao coupons a twist with the Fan Favorite of the Month coupon. Customers can vote for their favorite Burger Meal at McDo.ph, and the Burger Meal with the highest number of votes will be declared the Fan Favorite of the Month and will be offered at a special discount when claimed by presenting the Fan Favorite of the Month coupon. According to Elamparo, the Fan Favorite of the Month is the only new feature added this year. "Every beginning of the month, people can vote via mobile and social media between two featured meals. The winning meal will have its own Ang Pao coupon for that month," she told adobo.
McDonald’s expands mobile footprint
Last year’s Ang Pao mobile campaign has been a success story for the brand. Apart from the results, it has garnered several awards, such as a Silver in mCommerce during the Asia-Pacific SMARTIES, and three Boomerang Awards, including the Gold for Campaigns Effectivity.
The campaign’s success has solidified McDonald’s commitment to mobile and led the company to pursue mobile more aggressively. With that, McDonald’s has named Mobext as its Mobile Agency of Record to drive further strategy and innovation. Last year also saw the launch of the McDonald’s McDelivery mobile site, which brings an enhanced ordering experience for customers who want their McDonald’s favorites delivered straight to their doorsteps.
“As more and more Filipinos are now glued to their mobile phones, it has become crucial for us to boost our presence in this space. Mobile allows us to engage with our customers on a more personal level, and provide convenience by bringing our services straight to their fingertips. Our mobile efforts are making a direct impact to the business.” said Margot Torres, Senior Vice President – Marketing and Communications for McDonald’s Philippines.
“Mobext is very happy to work with a brand such as McDonald’s, who is pushing mobile commerce’s development in the country. We hope more businesses will see that mobile not only transforms how they connect with customers but also how it achieves real business results,” said Arthur Policarpio, Head of Mobext Asia-Pacific.
