GUANGZHOU – January 24, 2014 – VML IM2.0 has announced its expansion within China, as VML IM2.0 Guangzhou adds to existing operations in Beijing and Shanghai.
Heading up the VML IM2.0 Guangzhou team is Vanus Lin; clients currently served by the new office include China Merchant Bank, the agency said in a press release.
One of China’s leading marketing agencies, VML IM2.0 launched mid-October following VML’s acquisition of im2.0 Interactive Group. Since becoming part of the Y&R network, VML IM2.0 is also exploring synergies with Y&R China’s offices in Beijing, Shanghai and Guangzhou.
Commenting on the expansion, VML IM2.0’s Chief Executive Officer Chris Tung said, “The plan is to build up a full service office serving all Southern cities by end of 2014. We expect to have a team of 30 to 40 people there in the near future. This will make VML IM 2.0’s Guangzhou offering quite unique in that most major digital agencies only have an account team serving the South, not full services. This is yet another example of VML IM 2.0 being ahead of the curve in digital marketing.”
VML IM2.0 is led by Chief Executive Officer Chris Tung and Chief Operating Officer Yi-Chung Tay. Both Tung and Tay are former Marketing VPs from PepsiCo Greater China, with many years of marketing, digital innovation and strategy experience between them.
VML IM2.0 employs approximately 250 people across offices in Beijing, Shanghai and now Guangzhou. It is ranked in both the top 10 digital creative and top 10 digital media agencies in China by DamnDigital and was named among Red Herring’s Asia Top 100 companies. Named Agency of the Year 2013 in China by the Mobile Marketing Association, VML IM2.0’s client portfolio includes Dell and adidas, China Merchant Bank and Haier.
VML now has multiple offices in the Asia-Pacific region, including VML Tokyo, VML Qais Singapore, Indonesia, India and VML Australia. VML now has 24 offices with more than 1,900 employees worldwide.
