ASIA-PACIFIC – SINGAPORE, AUGUST 4, 2011 – The APPIES 2011 Asia Pacific Marketing Congress honored the top 10 best marketing campaigns in the region from the 100 campaigns presented on July 28 and 29 at the National University of Singapore Society.
The congress, now on its second year, attracted over 400 movers from the marketing communications industry across the region. The campaigns were presented to an advisory council in a format that included a 4-minute video that summarizes its strategy, ideas and execution, followed with a 6-minute oral presentation before concluding with a 10-minute dialogue of comments, inquiries and challenges with the audience.
The top ten campaigns are:
1. Y&R, Thailand "Think HIV Think Protection" for Aids Access Foundation in the Pro Bono category
2. Y&R Malaysia "Imam Muda" for Astro Entertainment Sdn Bhd/Astro Oasis in the Consumer Services category
3. BBDO Proximity, Singapore "Anlene Listen to Your Bones" Fonterra Brands in the Food FMCG category
4. Ogilvy & Mather, India "Shubh Aarambh (How Culture Codes Helped Cadbury Dairy Milk Create a New Chocolate Occasion in India" for Cadbury Kraft India in the Food FMCG category
5. Leo Burnett Group, Singapore "Father & Son" for the Ministry of Community Development, Youth and Sports in the Government category
6. Clemenger BBDO, Australia "Break-Up" for National Australia Bank in the Financials category
7. Naga DDB, Malaysia "Nippon Aircare" for Nippon Paint in the Non-Food FMCG category
8. BBH Asia Pacific, Singapore "NTUC Income, Flood Ad" for NTUC Income Co-Operative Limited in the Financials category
9. McCann-Erickson, India "SAFFOLALIFE – Young at Heart" for Marico (I) Pvt Ltd in the Consumer Services category

10. BBDO, India "W.A.L.S (Women Against Lazy Stubble)" P&G India in the Non-Food FMCG category

“This year, Asia Pacific outdid itself once again and we saw many campaigns that are not only interesting in concepts but have also generated excellent results and provided tremendous insights to the audience,” says Huang Cheng Eng, Chief Judge and former Executive Vice President for Marketing & the Regions at Singapore Airlines.
“Everyone had a great time at APPIES 2011. It was an event that offered the participants much insights and key learnings that will go a long way towards developing effective marketing and driving ROI within their own organizations,” shared Goh Shu Fen, Chairman of The APPIES and the Co-Founder & Principal of R3. “From our survey, 90% of the attendees were "very satisfied" with it as a learning opportunity, and this is exactly the mission of the APPIES; to be a platform for knowledge exchange and talent development in the marketing community.”
The APPIES 2011 also gave out five Best Presenter awards based on the persuasiveness of the the presenter and the coherence of the presentation. Named Best Presenters were Andy Wilson, Head of Planning, Chairman of Asia Planning Council, BBDO/Proximity Singapore; Chan Su Ling, Strategic Planner, Naga DDB, Malaysia; Chris Chiu, Executive Creative Director, Leo Burnett Singapore; Hansgeorg Lopez-Vito, Executive Planning Director – Greater China, BBDO/Proximity China; and Oliver Kittipong Veerataecha, Vice President, Director of Strategy, Y&R Thailand.
"The APPIES 2011 is a really interesting and interactive way for marketers to showcase successful campaigns, and we had a lot of fun presenting our cases to a very engaging audience,” said BBDO/Proximity Singapore’s Andy Wilson.
"This event really created an excellent platform to gain tremendous learnings from the many brilliant cases from around the region. It is truly thought stimulating and inspiring, not to mention the networking opportunities that the event created with some of the most talented people in the field,” Oliver Kittipong Veerataecha of Y&R Thailand.
The APPIES 2012 returns next year with more of the region’s best marketing campaigns. Please visit the APPIES website www.appies.sg for more information.
