SINGAPORE — Gushcloud and Shinsegae Duty Free jointly announced it will launch its first-ever “Asean Live Commerce Festival” with Gushcloud, Southeast Asia’s leading influencer marketing network company, on March 31st. Shinsegae Duty Free, the travel retail arm of Shinsegae Group, is the third-largest duty free retailer in Korea.
“Asean Live Commerce Festival” will be hosted real-time by five Southeast Asia influencers, who will be broadcasting to Indonesia, Taiwan, Philippines, Singapore, and Vietnam, respectively. The festival will experiment with a first-of-its-kind live commerce programming that will allow consumers from multiple countries to purchase products at the same time.
Influencer hosts will try on K-beauty, culture, and fashion products directly at Shinsegae Duty Free’s headquarters to provide a lively experience while communicating with consumers in real-time. The program will be broadcasted for 6 weeks every week on Wednesdays from 7 to 9 PM on Shopee.
The product line-up is curated to showcase the most popular K-brand products, with weekly themes ranging from smart beauty care to fashion and accessories featuring special bundle sets.
Andrew Lim, Country Director of Gushcloud Korea said, “Since last year, we have strategically been investing in our live commerce business partnering with celebrities and macro influencers in Southeast Asia.” Lim added that Gushcloud has always believed in the potential live commerce holds as a key medium in Southeast Asia. “We are excited for this partnership with Shinsegae because it unlocks a key bottleneck, supply chain.”
“Over the years, we’ve seen the success of e-commerce in the Philippines and expanding into live commerce becomes a key part of our growth in this space. Very thrilled to have partnered with Shinsegae in the first-ever Asean Live Commerce Festival to be hosted by Korean YouTuber Jessica Lee for the Philippine market,” said Jamie Paraso, Country Director of Gushcloud Philippines.
