SHANGHAI, CHINA – PHD China today announced that it has won the planning business of Shanghai Jahwa, one of China’s most established beauty brands. Following a multi-agency pitch, the appointment will see the Omnicom-owned agency take on the media planning duties for Shanghai Jahwa’s entire portfolio of brands including, Herborist, VIVE, Liushen, Maxam and Tommee Tippee, a baby-feeding accessory brand.
By leveraging on PHD’s proprietary platforms Omni & Omni Studio, PHD China won the pitch by displaying a solid understanding of Shanghai Jahwa’s business ambition in mainland China. Coupled with the team’s passion for the brand, PHD China sealed the win by delivering a strategic and creative planning approach that marries data-driven insights and human centric innovation to drive business results.
“Shanghai Jahwa is an iconic brand in China and we are truly honoured to partner them on their ambitious journey in the mainland,” said Joey Zhao, CEO, PHD China. “This appointment is a testament to PHD’s challenger approach, combining the power of agile data strategies from Omni and the agency’s focus on creativity and collaboration to drive innovative and impactful communications for the client,” he added.
The appointment is effective immediately and the business will be serviced out of PHD’s office in Shanghai.
