MANILA, PHILIPPINES — Save the date—Kantar’s Creative Effectiveness Awards #KCEAPH2021 is back on its second year.
Kantar, the world’s leading data, insights and consulting company, has once again recognized the top 20 best performing ads from around the world via its Kantar Creative Effectiveness Awards (KCEA) 2021. This awards is a showcase and a celebration of the most creative and effective work conducted by their advertising testing clients.
Following the KCEA global launch, Kantar Philippines is set to hold its second Kantar Creative Effectiveness Awards Pilipinas this coming May 19, 2021 through a virtual awards event which will be attended by top marketers, creative agencies, and industry partners.
What’s unique about KCEA is that the winners emerge from a pool of hundreds of ads in the Kantar Link database as the most effective in short and long term performance as evaluated by the Filipino consumers. Link is the gold standard in advertising pretesting and optimization with the biggest and most extensively validated database to predict creative effectiveness.
Take a look back at the winners of the first ever KCEA Pilipinas 2020 in this video below.
As COVID-19 changed the ways of work and life across the world, and created a big shift in both big and small businesses, Kantar Philippines is ready to recognize once again the ads and the brands behind them which truly resonated among Filipinos even at a time of global crisis.
