MANILA, PHILIPPINES — One of the most celebrated women in the Philippine advertising industry is Jury President for this year’s Cannes Lions International Festival of Creativity. Merlee Jayme, who is the Global President of Dentsu Mcgarrybowen and the Chairmom of Dentsu Jayme Syfu, is the Cannes Lions’ 2nd Philippine Jury President — the first one being David Guerrero, the Chairman and CCO of BBDO Guerrero, for the Radio Lions category back in 2007.
Now, Merlee Jayme is taking over as Jury President for the Radio & Audio Lions — a category that “celebrate[s] creativity that is wired for sound; work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling across the airwaves and digital streams.”
Aside from being the Global President of Dentsu Mcgarrybowen and the Chairmom of Dentsu Jayme Syfu, Merlee Jayme is the first Filipino to be awarded: The Creative of the Year for Southeast Asia by Campaign Asia Pacific Agency of the Year and the Asia Women Marketeer 2019. Her works push insights and innovation, and she has won major awards including a Cannes Lion Grand Prix for Mobile, Grand CLIO, NYF Grand Awards, D&AD yellow and wood pencils, LIAA and Gold Effies. She has led her agency to win key accounts: Coca-Cola, Nestle, Shell and Wyeth.
Merlee Jayme is also a seasoned judge in major award shows, an international speaker, one of CNN’s Leading Women, a feminist who leads Dentsu’s #sistergood project for women leadership, a best-selling author/illustrator of a creative handbook titled “Everyone Can Be Creative”, a mom to 4 beautiful girls, and an inspiration in breaking the glass ceiling in this mad men’s world.
As Jury President, Merlee Jayme and the Radio & Audio Lions’ jury members will be judging the idea and execution of the campaigns submitted to this category. The Cannes Lions International Festival of Creativity 2021 will run from 21-25 June 2021 and will be fully digital.
