MANILA, PHILIPPINES — Kantar, the world’s leading data, insights, and consulting company, has officially launched Kantar Marketplace in the Philippines. Kantar Marketplace is an automated market research platform that carries an initial line up of Kantar’s best-in-class solutions within the domains of Creative, Innovation, and Media testing — that allows results in as fast as 24hours to help marketers make intelligent and data-based decisions faster. It boasts of industry-leading analytics dashboards, best-in-class methodology, and unmatched survey sample founded on Kantar’s global footprint, deep expertise, and commitment for continuous investment and innovation of Kantar Marketplace.
Last April 28, 2021, a virtual event was held to introduce Kantar Marketplace which was well attended by marketers and industry professionals.
“You have all known Kantar to have the world’s best-in-class solutions that have been validated for many years to predict sales and brand growth. However, implementing these research solutions rendered either impossible or extremely difficult to do or, sometimes, even morally unacceptable given the risks that our friends in the field will have to expose themselves to so they can do the task.
On the other hand, your businesses need to continue listening to your consumers and customers so that you do not go blind but instead sustain your understanding of your evolving markets for your timely business decisions. To continue to deliver to [our clients] our corporate promise of understanding people and inspiring growth, we officially introduce to you a central part of our transformation — Kantar Marketplace,” says Gary de Ocampo, President of Kantar Philippines.
According to Marian Villanueva, Kantar Marketplace Lead for the Philippines, Kantar Marketplace has been in Kantar since 2019 globally, but it has only been launched officially in the Philippines this year because they have collected enough local experience to reassure clients that it works. “We would like to offer this service to a wider base of clients moving forward. Now marketers don’t need to sacrifice quality for speed. Kantar Marketplace applies the same methodological rigour that Kantar is known for; it has simply been automated, so you get results you can trust, only faster and more cost effective.”
For more information about Kantar Marketplace, you may reach out to https://www.kantar.com/contact/hq-general-contact and use the #KMPAdobomag for a 5% discount for first time clients availing of any Kantar Marketplace solution within the whole month of May 2021.
Initial set of solutions available in Kantar Marketplace in the Philippines are Link Express, Link Now, AdNow (creative testing), Concept eValuate (concept testing), Pack eValuate (pack testing), Context Lab (digital testing).
