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ASIA-PACIFIC – SRI LANKA, JANUARY 9 2012: Phoenix Ogilvy Sri Lanka won Twenty20 World Cup campaign against leading global advertising agencies and international sports marketing companies.
The International Cricket Council (ICC) announced that Phoenix Ogilvy will be the official marketing and communications agency for the ICC World Twenty20 2012. The tournament will be held from September 18 until October 7 this year in Sri Lanka.
Following the win, Phoenix Ogilvy will work with the ICC in developing and implementing an integrated strategic global event promotion plan for the fourth edition of the tournament. This will also mark the Twenty20 World Cup’s debut in Asia. The global event comes in the wake of the highly successful ICC Cricket World Cup 2011, which was co-hosted by India, Bangladesh and Sri Lanka.
This is the latest success for Ogilvy & Mather Sri Lanka. It had previously won the business for the ICC World Cup 2011 following a joint pitch by the network’s offices in India, Bangladesh and Sri Lanka.
“This remarkable victory over many local and global players signifies the power of our strategic thinking and creative excellence,” said Irvin Weerackody, Chairman of Phoenix Ogilvy. “It is a well thought through and truly integrated campaign that brings out the best of our creative, strategic, activation, digital, PR and media strengths. It is an exciting campaign that we can be justly proud of.”
Weerackody added: “It also underscores Phoenix Ogilvy’s capabilities of not just handling major local campaigns but international events of this magnitude. It is not only about cricket and promoting the event. It is also about promoting the destination, Sri Lanka. And we will make Sri Lanka proud.”
