SHANGHAI, CHINA — At the back of winning the SAIC Volkswagen business last December, PHD China has just been awarded the media business for Audi, another auto brand under the SAIC umbrella. Audi is Volkswagen’s luxury car unit and it was also the first luxury car to debut in the China market.
By leveraging on PHD’s proprietary platforms Omni & Omni Studio, the 20-month appointment will see the Omnicom-owned agency take on complete media duties (planning and buying) for Audi. The account was awarded to PHD China without a pitch, a move that underscores SAIC Volkswagen’s trust in the agency and testament to PHD China’s stellar performance since taking on the Volkswagen and Skoda media businesses last December.
“We are truly humbled by SAIC Volkswagen’s vote of confidence and at the same time, proud of the quality of work that we have produced for our client,” said Joey Zhao, CEO, PHD China. “Here at PHD China, not only do we leverage the most advanced and strategic planning platforms and tools, we also have an outstanding calibre of talent in the auto and luxury category to service the account. Additionally, there is immense synergy between the Audi and PHD brands, especially when innovation and creativity are woven into our DNA and in everything we do. We are excited with this partnership and remain fully committed to help SAIC Audi unlock growth opportunities through data-driven insights and value-focused investment for Audi in China,” he said.
The appointment is effective immediately and the business will be serviced out of PHD’s office in Shanghai.
