GLOBAL – LONDON, MARCH 6, 2012: The Festival of Media Global 2012, which will be held on April 15-17, 2012 in Montreux, Switzerland, revealed its theme: ‘When data becomes insight: the beauty in numbers and the science of storytelling’. The festival aims to illustrate to delegates on how to best harness data in order to drive insights that allow for meaningful storytelling, which in turn increase ROI.
High profile personalities from Amazon, Kellogg’s, Nestle, Deutsche Telekom, Facebook, Colgate-Palmolive, MasterCard, Heineken and PepsiCo are scheduled to grace the event.
Amazon will explore ‘Driving insight from data’ during a session which examines the best ways to collect, store, manage, analyze and share data to ensure maximum impact.
Colgate-Palmolive will tell the story of a brand’s shift from using traditional forms of media to becoming a multi-platform advertiser without losing focus on accountability, effectiveness and consistency.
A variety of agency CEO’s from around the world will also offer invaluable day to day operational insight in two bespoke discussion panels.
In ‘The Art and Science of Storytelling’, a session designed to push the parameters of commonplace practice, Frank Rose, author of The Art of Immersion, will outline the latest neurological research in terms of how it relates to the Festival theme of storytelling, illustrating what it is about stories that consumers find so compelling.
Encouraging delegates to think outside the box, Richard Seymour of Seymour Powell will combine theoretical teaching and modern examples to outline the importance of a shift to a new form of marketing, by basing an understanding of products and services on what they can do for us rather than simply on how they work.
Thought leaders in digital media from the likes of comScore and Kellogg’s, will be taking to the stage to discuss the advent of digital platforms and how to generate and measure the best return on digital ad spend budgets, while INNOVATION Media Consulting will demonstrate how newspapers and magazines are maintaining their reach, relevance and revenues in an increasingly digital business sector.
RTL Interactive, Nestle and Deutsche Telekom will address why TV advertising is changing, offering both the views of the brand and the media owner to find out how exactly the industry is keeping pace with both technology and consumers.
The last session will see a controversial panel discussion featuring the WFA, Heineken and Mastercard all sharing their opinions on the opaque world of media trading. Invitations to participate in the discussion will be offered to delegates from the floor, guaranteeing a fully interactive and close to the conference programe.
