ASIA-PACIFIC – INDIA, MARCH 8, 2012: OMD India has been named media agency of record for international fashion and lifestyle brand, Mango effective immediately.
OMD India will be responsible for media buying and planning across all traditional and digital media platforms of the brand.
Guillermo Corominas Palomar, advertising director of Mango said, “India is a key market for Mango, and we will continue to expand our presence here. OMD’s expertise will help us to connect better with our customers as we concentrate efforts to strengthen our customer base and brand presence for Mango across the nation.”
“The name Mango is synonymous with high quality fashion and we are absolutely delighted that they have chosen OMD for a long-term relationship. The brand is in rapid expansion mode in India and the OMD team will ensure Mango’s brand objectives are not just met, but exceeded in this market,” said Jasmin Sohrabji, managing director of OMD India.
OMD has begun work on Mango’s Spring/Summer collection campaign. The collection, which will be out shortly, features fashion icon Kate Moss as the new face of Mango. As part of OMD’s recommendation to further build the brand in India, Mango will be foraying into television for the first time in India.
