ASIA-PACIFIC – SINGAPORE, MARCH 8, 2012: Nestle appoints McCann Healthcare to as its creative agency that will handle the Indonesian and Malaysian accounts for Nestlé’s flagship infant nutrition brands, Lactogen, NAN Pro and NAN H.A.
The appointment expands the relationship between Nestlé and McCann Healthcare Singapore, which has long held the strategic account for the infant nutrition portfolio, providing creative direction across the region. The range of services to be localized in the markets includes digital and print based materials for healthcare professional and consumer communications.
The global baby food market is largely being driven by Asia due to growing economies and rising disposable incomes across the region. Euromonitor predicts strong growth in the region, with a 10% CAGR increasing the market to US$24.9 million by 2015.
"We are delighted to be working more closely with Nestlé in Indonesia and Malaysia. The awarding of key elements the local market activity is a significant expansion of our partnership and a real testament to the strength and expertise of our teams. We look forward to further collaborating with Nestlé to cement their position as a leading infant nutrition brand in these fast growing markets,” said Darren Magick, managing director Southeast Asia McCann Healthcare
A member of McCann Worldgroup, McCann Healthcare was the most awarded healthcare agency network in 2011, recognized for combining powerful insights with highly innovative and creative work.
