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ASIA-PACFIC – HO CHI MINH, VIETNAM, MAY 15, 2012: JWT Vietnam has won a pitch to develop a digital campaign for Bayer Consumer Healthcare to drive usage and recognition of the company’s top vitamin brand.
The agency, who also serves as Bayer’s ATL agency, partnered with Notch Digital to launch this unique campaign which will be a combination of a brand hub, content, social media and tracking. The campaign is slated for a third quarter of 2012 launch.
“JWT really came up with a very strong insight to anchor our campaign on,” said Nguyen Dinh Hoa, Bayer Consumer Care Country Head. The digital campaign, dubbed “100% You” will bring to life the brand’s proposition of “breakthrough performance”.
Bayer Vietnam is looking to digital to strengthen its leadership in the category. In Vietnam, vitamins and dietary supplements continue to record rapid expansion thanks to rising wellness awareness and disposable incomes. As vitamins and dietary supplements are still in its early development stage, there is still opportunity for growth in the future.
"We are delighted to partner our client Bayer in digital. This category is content driven and that sits well in a digital environment like Vietnam where culturally there is a natural predisposition towards consumption of online content on brands. This is great opportunity for our digital offering to innovate," said Sabyasachi Mishra, CEO, JWT Vietnam and Indochina.
