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Brand & Business: Gushcloud Philippines joins Creator and Influencer Council to enrich influencer marketing industry

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MANILA, PHILIPPINES — Digital talent and marketing agency Gushcloud Philippines (GCPH) has officially joined the Creator and Influencer Council of the Philippines (CICP) to elevate the local influencer marketing industry.

This marks Gushcloud Philippines’ commitment to building the local digital marketing and influencer industry, as well as helping ensure stable careers for the country’s creators and influencers. Years of experience, a global presence, and a network of creators allow Gushcloud Philippines to leverage on best practices and provide expert counsel when it comes to digital talent, media, and entertainment. The company is also looking forward to learning from other CICP-members and key opinion leaders. Together, Gushcloud and CICP aim to build a strong local digital and influencer landscape by uplifting the standards in content creation, marketing, and business development.

“At Gushcloud, we are committed to building a sustainable and legitimate digital talent economy. We are delighted to be an official member of the Creator and Influencer Council of the Philippines where we hope to not just empower Filipino digital talents but synthesize said relationships with Brands and Agency partners. Ultimately growing the influencer marketing industry, by deeply collaborating with brands, agencies, and creators as well,” said Jamie Paraso, Country Director of Gushcloud Philippines.

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Established in 2020, the CICP aims to shape, inspire, educate, and empower creators, agencies, and brands, and subsidiaries to transform the Philippine influencer marketing landscape into a safe and healthy ecosystem. The organization aims to provide tools and information specific to influencer marketing which will allow marketers to have access to a wide network of Key Opinion Leaders to help achieve marketing and business objectives.

“We’re excited to have Gushcloud Philippines onboard with CICP in creating a safe and healthy influencer ecosystem in the country. The Creator and Influencer Council of the Philippines was founded on the premise that more companies recognize the impact that content creators and influencers have in building their brands and reaching their customers.” said Jim Guzman, CICP President. “As GCPH joins the council, we’re excited to see the company play an active role in doing projects that will add value and benefit the industry.”

Gushcloud currently operates in 11 countries, namely Singapore (HQ), Philippines, Indonesia, Malaysia, Thailand, South Korea, Japan, Vietnam, Greater China, the United States of America, and Australia.

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