SHANGHAI, CHINA — Rudder Finn Asia reports the firm achieved twelve first-place market rankings in the R3 Worldwide China 2021 PR Scope Research. With ten offices across Greater China, Ruder Finn was ranked by marketing professionals as the Greater China “2020 Top Agency Performer.” Other first-place performance rankings include: “Outstanding Digital Capabilities,” “Good at Integrated Communication”, “Good Client Service,” “Original Creativity,” and “Rich Media Resource.”
As a result of increased service offerings and enhanced client engagement, the R3 study showed 95% of Ruder Finn China’s clients are very satisfied/satisfied with the firm’s performance. This is ten points higher than the industry average. Overall Greater China market perception of Ruder Finn Asia has reached new levels of strength with clients ranking the firm #1 for “Excellence in Content Development” and “Strong in CSR.”
Sabrina Lee, Managing Director of R3 China said today, “This past year presented new challenges for many in the industry. Despite the unprecedented environment, Ruder Finn has continued to rank highly in vital areas of performance and business impact according to our 2020 research, which surveyed both marketing and communications leaders as well as agency relationships. The firm saw outstanding results in core service offerings, including strategy, creativity, integrated communications and client experience. Ruder Finn also came out on top in terms of digital marketing capabilities – rated by clients as the most important marketing spend. This positive market perception will no doubt pave the way forward for Ruder Finn going into 2021.”
In addition to the study, Ruder Finn Asia continues to be recognized by peers in industry awards. Since 2018, Ruder Finn has been named “Consultancy of the Year (Greater China)” by PRovoke and “Multi-Market Consultancy of the Year” by Public Affairs Asia. These awards recognize Ruder Finn for creating stand-out content and transforming reputations with compelling communication counsel.
Elan Shou, Ruder Finn Asia-Pacific CEO said today, “Our strong integrated marketing communications model continues to ensure our clients communicate effectively and achieve their business goals. Despite global challenges over the last year, Ruder Finn Asia has maintained its position as a leading communications consultancy in the region. I am proud of our team’s achievements and commitment to creating greater value for our clients.”
