LONDON, UK – On the final day of the D&AD Awards on Thursday May 27, 2021, Apple was named Client of the Year, with 31 winning entries—3 Yellow Pencils, 4 Graphite, 7 Wood and 17 further Shortlists.
Upon accepting the award Apple shared, “We are incredibly proud to be ‘Client of the Year’ and consider it the privilege of a lifetime to work with some of the most talented creators in the world. We share this award with them, from our advertising agency TBWA\Media Arts Lab to the musicians, artists, editors, and directors. As well as our in-house creative teams who continue to challenge themselves to bring our work to life.”
The awarded work is as follows:
Yellow Pencils
- The Whole Working From Home Thing / Editing – Film
- The Whole Working From Home Thing / Direction – Film
- Shot on iPhone by Damien Chazelle – Vertical Cinema / Digital – Social
https://www.youtube.com/watch?v=siid5QTfI7k
Graphite Pencils
- iOS 14 / Digital Design – Incremental
- Mac OS Big Sur / Digital Design – Incremental
- The Whole Working From Home Thing / Writing for Advertising – Film
- Shot on iPhone by Damien Chazelle – Vertical Cinema / Film – TV/VOD Commercials Over 120 Seconds
Wood Pencils
- WatchOS 7 Watch Faces / Digital Design – Incremental
- The Whole Working From Home Thing / Film – Tactical
- AirPods Max / Product Design – Consumer & Wearable Technology
- Shot on iPhone by Damien Chazelle – Vertical Cinema / Film – Social Commercial Campaigns
- Shot on iPhone by Damien Chazelle – Vertical Cinema / Art Direction – Film
- Shot on iPhone 12 Pro Max | Chinese New Year – Nian / Direction – Scripted Entertainment
- Over Sharing / Writing for Advertising – Film
“What is powerful about an ad like Apple AirPods Bounce is that it actually embodies the freedom that we’re all craving right now,” says Kia Moses, Film Director, CCO Those Creative People & D&AD Awards Direction judge. Watch the full interview with Kia: https://t.co/XxRGV9BH3H pic.twitter.com/VsD64cHBFK
— D&AD (@dandad) January 23, 2021
Further Apple work recognized included:
- iPhone 12 Make Movies Like The Movies
- AirPods Pro Snap
- AirPods Pro Jump
- Hometown Shot on iPhone by Phillip Youmans
- Behind the Mac Made in the UK
- AirPods Max (Design)
Since 1962, D&AD has stimulated, celebrated and enabled creative excellence and will continue to support the creative community as we move out of one of the toughest periods in recent memory. The 2021 Awards again recognise creative excellence from the past year and commend the industry for creating exceptional work during unprecedented times reiterating the awards manifesto that ‘Work that matters must be seen’.
