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GLOBAL – JULY 20, 2012: Common, a global collaborative brand and startup accelerator for social change, appoints ex-Ogilvy & Mather Dan Burrier as its chief executive officer effective immediately.
Considered as an advertising veteran, Burrier had long stints at networks such as BBDO. He spent 14 years of his career at Ogilvy & Mather where he rose to North American chief innovation officer in 2010. Prior to that, he was co-president and chief creative officer at Ogilvy West.
In an interview with AdWeek, Burrier narrated how he came to join COMMON.
"I’ve been looking at similar models and how to execute them, how to start shifting the capitalist equation and work with social entrepreneurs—not NGOs and not charities, but how do you generate profit or benefit that flows in all directions. About a year and a half ago when Alex launched Common I took note of that. We ended up talking, and one thing led to another and here we are, " said Burrier
Launched in January 2011 by former Crispin Porter + Bogusky frontrunner Alex Bogusky, COMMON is a creative community for accelerating social ventures under the shared values of a unified brand. Alex also partnered with designer John Bielenberg, Ana Bogusky, and Rob Schualam.
Source: AdWeek
