MANILA, PHILIPPINES — In celebration and support of Pride month, Dentsu Philippines launched TheUnlimitedLoveLanguage.com to help people learn how best to speak with complete love and respect to the LGBTQIA+ community’s friends, families, and coworkers.
Unlike other language guides, the website isn’t a one-size-fits-all translator. It draws from the personal experiences of LGBTQIA+ individuals to explain how some supposedly loving statements make them feel, and what they feel can be said instead.
”Occasionally, rude and hurtful expressions make their way into our conversations – even if we think they’re coming from a loving place,” said Chary Chu, Associate Creative Director, dentsu Jayme Syfu.
“48% of LGBTQIA+ people experience some form of discrimination within the family” said Roki Ferrer, Connections Strategy and Research Lead, Dentsu Philippines. “People think that not being bluntly homophobic makes them supportive. But tolerance is not acceptance. That’s why we need to condition people’s minds towards the unconditional acceptance by heart.”
To make people see and feel the hurt that they might be unknowingly causing LGBTQIA+ people, dentsu Philippines shared posts showing seemingly loving sentences literally piercing the listener’s heart, or silencing them, or holding them back. And video call backgrounds for LGBTQIA+ people who could relate to the lines.
“We believe that true acceptance is only possible when there’s empathy,” said JC Catibog, Country CEO, Dentsu Philippines. “That’s why showing how LGBTQIA+ people feel, and having a two-way conversation, is so important. As our own Dentsu Consumer Vision 2030 trends show, sexuality and gender will soon be less determined by birth. Hence, if we aren’t already, we need to start learning how to love unlimitedly.”
Learn how you can speak the Unlimited Love Language today and see how it keeps evolving. Visit TheUnlimitedLoveLanguage.com for more information.
