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SINGAPORE – Omnicom Media Group Asia Pacific has expanded their accountability team and appointed Sofia Savvidou as the Head of Trading and Accountability APAC, with immediate effect, while Paul Moreton, the previous head of the function, has been promoted to Chief Investment Officer. The move reflects Omnicom Media Group’s focus to remain at the forefront in this field of expertise, within the industry, the group said in a press release.
Most recently located in the London office within the global unit, Savvidou has been with Omnicom Media Group for over ten years. In her new role, Savvidou will work closely with the trading and accountability community in the region to strengthen, drive and support the function seamlessly, across OMD, PHD and M2M clients. In his new role, Paul Moreton will have a comprehensive remit encompassing the investment community to deliver best-in-market investment strategy and value for clients in the region.
Cheuk Chiang, CEO, Omnicom Media Group, Asia Pacific said, “When it comes to trading, it’s more than just about how we wisely invest our clients media budgets – this is a condition of entry. The real challenge is ensuring we deliver against every commitment and buying KPI. This is a major focus for us and means that we need to ensure our clients have the best trading and investment technology, processes and people. Bringing on board highly experienced talent like Sofia and elevating Paul reinforces our commitment to delivering the best in this area.”
Paul Moreton, Chief Investment Officer, Omnicom Media Group Asia Pacific said, “As client value objectives and value management play an increasingly important role for our agencies, it is crucial we resource accordingly and leverage great talent within the network. The teams at OMD, PHD and M2M deliver significant value to our clients and Sofia will help shape how we demonstrate that value to our clients.”
“Asia Pacific has fast become the most exciting region across the global media map, and one of the most inspiring and challenging in terms of accountability requirements. I am thrilled to embark on this new journey and support the vision, ambition and unparalleled client-satisfaction focus of Omnicom Media Group,” said Savvidou.
Both the positions are effective immediately and based in Singapore. Moreton will report to Cheuk Chiang, CEO, Omnicom Media Group, Asia Pacific, while Sofia Savvidou will be reporting to Paul Moreton, Chief Investment Officer, Omnicom Media Group Asia Pacific.
