MUMBAI – Following a multi-agency pitch Mercedes Benz announced the appointment of Creativeland Asia, India’s leading independent communications community, as their Agency on Retainer for the brand’s complete digital creative and media mandate.
Creativeland will be working closely with the team at Mercedes Benz to develop a fresh digital strategy for the brand, Mercedes Benz announced on February 17. The brand strategy will be crafted by the digital team based in Mumbai office.
On this partnership, Sajan RaJ Kurup, Founder & Creative Chairman, Creativeland Asia, said, “We are immensely excited to partner with Mercedes Benz. To work with a brand that exudes ‘Excellence’ is prestigious and closer to our DNA”
Mr. Eberhard Kern, CEO and Managing Director, Mercedes-Benz India said, “We look forward to Creativeland partnering us in our various digital initiatives. We are confident that they shall be able to deliver seamless and integrated digital solutions for our brand.”
