MUMBAI, INDIA – Urban Company, Asia’s largest at-home services marketplace, has roped in Taproot Dentsu, the creative agency from the house of dentsu India, for its latest campaign.
The campaign includes two films and has been created for the salon-at-home services specifically targeted at women. The films hilariously highlight the surprise of the protagonists on seeing the unbelievably low prices of Urban Company’s professional salon services at home. With this, the campaign aims to attract new consumers as the brand continues to enter newer markets, domestically. For the record, the second film is expected to release later this year.
Speaking about the campaign, Shashank Lanjekar, Chief Strategy Officer, Taproot Dentsu said, “When the message is simple and delightful, it’s best not to let the execution come in the way. This campaign marks the accessibility of at-home salon services to a much wider set of consumers, thanks to its affordable prices.”
Rahul Deorah, Vice President – Marketing, Urban Company added, “Our services have always been synonymous with high quality. Recently, we launched Salon Classic – a new, surprisingly affordable variant in our marquee beauty-at-home business. Like all others, quality continues to remain a strong cornerstone of this initiative. Through this launch, we are aiming to accelerate our penetration into new segments, new markets, and this campaign is an important step in that direction.”
CREDITS
Brand: Urban Company
Senior Vice President – Marketing: Abhinav Tyagi
Vice President – Beauty: Rahul Deorah
Director – Brand & creative: Tarun Menon
Associate Director – Salon at home: Aabia Phutela
Agency: Taproot Dentsu, Mumbai
Chief Executive Officer: Ayesha Ghosh
Chief Creative Officer & Co-Founder: Santosh Padhi
Chief Strategy Officer: Shashank Lanjekar
Senior Planning Director: Roshni Shroff
Account Planner: Kanupriya Mahajan
Group Head Copy: Anant Rajan
Associate Vice President: Abheek Chatterji
Account Supervisor: Ana Iman
Director: Kunal Pardeshi
Production House: Roger That Productions
Executive Producer: Prasanna Bhende
Producer: Kimaya Bhende
