The 2014 One Show had announced its Advertising finalists, with five Philippine agencies making the list.
TBWA\Santiago Mangada Puno had five finalist entries for their work for CARA Welfare Philippines: ‘Dawson’ (Public Service: Newspaper / Magazine – Single ), ‘Fulgoso’ (Public Service: Newspaper / Magazine – Single), ‘Monette’ (Public Service: Newspaper / Magazine – Single), and ‘Rescue Pets’ (Public Service: Newspaper / Magazine – Campaign and Public Service: Collateral – Campaign).
Ace Saatchi & Saatchi had four finalists: three for their work for Cebuana Lhuillier campaigns ‘Sisters Remeet’ (Consumer Television: 60 Second – Single), ‘Father & Son Remeet’ (Consumer Television: 60 Second – Single), ‘Family Remeet’ (Brand Transformation), and one for their ZZZ Radio campaign for P&G Philippines (Brand Transformation).
BBDO Guerrero’s ‘Night Light’ for Pepsi was also a finalist in the Direct Marketing: Ambient Media category.
DM9JaymeSyfu’s ‘Txtbks’ for Smart Communications was also a finalist under the Public Service: Experiential category.
Leo Burnett Manila’s ‘Aid Couture’ for Procter & Gamble was a finalists in the Public Service: Integrated Branding Campaign category.
All finalists are guaranteed a Merit award, and may win a One Show Pencil. Silver and Bronze Pencil winners will be announced during Creative Week in New York City from May 5 to 9.
The full list of finalists is available on The One Show website.
