CANNES, FRANCE — Accenture Interactive, part of Accenture (NYSE: ACN), is celebrating success at the close of the Cannes Lions International Festival of Creativity as the only agency to win the Grand Prix for the Creative Data Lions twice since its inception in 2015. At the first virtual Festival since it began in 1954, Accenture Interactive showcased ideas and execution that reimagined experiences, earning a total of 23 Lions* spanning 10 categories.
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The Grand Prix in Creative Data went to ‘Saylists’ for Warner Music, the first-of-its-kind reimagining of therapeutic repetition in speech and language therapy, which the jury president described as showing “how at scale this is going to positively impact so many people around the world in so many ways.” Created by Ireland-based Accenture Interactive creative agency, Rothco, ‘Saylists’ are a collection of playlists launched exclusively on Apple Music, aimed at augmenting the speech therapy experience for young people through the power of music and technology. Accenture Interactive was previously awarded the Grand Prix in this category in 2018 for ‘JFK: Unsilenced’ for The Times / News UK & Ireland, Rothco’s AI-led campaign to create The Dallas Trade Mart speech.
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“A new kind of creativity has been recognized at this year’s virtual Cannes Lions festival,” said Brian Whipple, CEO, Accenture Interactive. “Brands are connecting more and more with consumers through deeply insightful, holistic experiences, rather than relying on advertising alone. I believe we are on the cusp of industry change – one that champions ideas grounded in technology, innovation, and purpose. I’m incredibly proud of our teams for how they’ve demonstrated the power of collaboration and creative thinking to critical acclaim on the world’s stage.”
This year’s Festival encompassed two years’ worth of work, much of which was created under the challenging circumstances of the pandemic. Accenture Interactive is celebrating a number of firsts from this year’s Festival, including its first-ever wins in the Health and Wellness category, with recognition for ‘Verbal Spontaneity – Personality Retention (Peter 2.0)’ from Fjord, part of Accenture Interactive and multiple entries of Droga5’s work for Petco, an indication of the rising importance of experience across industries.
“Across the work that’s won this year we’ve seen a strong trend towards what we call experience-led creativity, which is a marriage of powerful ideas, fueled by technology and organizational transformation,” said Jeannine Falcone, Accenture Interactive’s global creative marketing agency lead. “All the winners should be proud of what they’ve achieved in their work and the recognition of their relentless dedication in this experience revolution.”
Accenture Interactive had a record number of nine jury members across these categories: Creative Effectiveness, Design, Film, Film Craft, Industry Craft, Innovation, Radio & Audio, including the inaugural Creative Business Transformation Lions category, which celebrates the creativity that drives businesses forward.
In place of main stage sessions at the Festival, Accenture Interactive took part in four Creativity On-Demand keynote presentations, driving the conversation on topics such as experience reimagination, brand purpose, sustainability, and innovation in eCommerce and corporate responsibility:
- Brian Whipple in conversation with CEOs on “Experience Matters: What Should We Reimagine Next?
- Ho Communication, part of Accenture Interactive and Snow Beer on how they created a cultural ecommerce hub
- Accenture Interactive and Diesel on how they created ‘Hyperoom’
- Rothco, part of Accenture Interactive and Warner Music UKI on borderless creativity
