MANILA – DM9JaymeSyfu bagged two Grand Prize wins at the recently concluded 2014 New York Festivals, held at the New York Public Library in the United States.
The agency’s ‘TXTBKS’ campaign for Smart Communications continued its winning streak as it took home two Grand Prize wins: one in the Creative Marketing Effectiveness competition under the Low Budget category, and another in the Digital competition under the Mobile category.
The campaign also took home six First Prize awards under the following competitions: Avant-Garde, Direct & Collateral, Digital, Public Service Announcements, and Creative Marketing Effectiveness in the Interactive and Low-Budget categories.
It was also awarded a UNDPI Finalist Award under the Promotion of Peace and Human Rights category in the Public Service Announcements competition.
DM9 also received a finalist award in the Print competition for ‘No Slip Grip’ for Bodum.
DM9 was not the sole Philippine agency that took home New York Festivals trophies.
McCann Philippines took home a First Prize Award in the Public Service Announcement competition for its radio spot ‘Hold’ for the Philippine Cancer Society.
The agency also took home a Third Prize Award for ‘Press,’ another spot under the same campaign for the Philippine Cancer Society.
At the same time, Campaigns & Grey brought home a Third Prize Award in the Design competition under the Art Direction category for ‘Rafting,’ a campaign for Quezon Province.
TBWA/Santiago Mangada Puno also won a Third Prize Award in the Direct & Collateral competition under the Corporate Image, Information & Recruitment category for ‘Koi Fish Feed Invite’ for Ayala Land. The same campaign was also named finalist also under the Direct & Collateral competition under the Mailings category, as well as in the Public Service Announcements competition.
The agency’s ‘Tree Lungs’ campaign was also named finalist in the Outdoor competition, under the Ambient category.
The New York Festivals International Advertising Awards received entries from almost 70 countries. This year, the awards’ Best of Show was given to ‘The Epic Split’ by Forsman Bodenfors Sweden for Volvo Trucks.
Meanwhile, BBDO was awarded Global Agency Network of the Year, and Volvo was named Advertiser of the Year.
For the full list of winners, visit the New York Festivals website.
