BANGKOK, THAILAND — Established competitors like Dettol and Magiclean have saturated the Thai disinfectant market. In these market conditions, it can be challenging for a newcomer like Zoflora to make its space. Just like Zoflora, all the competitors claim that their products eradicate 99.9% of bacteria and viruses. However, Zoflora was able to identify an opportunity where other newcomers saw no potential.
Zoflora found that none of the key players was focusing on the fragrance of the disinfectant. After this realization, they immediately capitalized on this opportunity and started a campaign by patenting their unique scent. Now, the value proposition from Zoflora far exceeded customer expectations. With this new value proposition, Zoflora made a name for itself in the Thai disinfectant market. The firm also focused on how its products can transform a regular petrol station bathroom into a delightfully clean and luxurious hotel bathroom.
Even though all the major disinfectant brands offer the same hygienic atmosphere, not even one could provide the same fragrance as Zoflora. Customers realized that they don’t have to deal with the foul smell anymore while cleaning their homes. The hygiene product manufacturer, Zoflora, claims that the fragrance from their disinfectants can last up to 24 hours.
The best thing about Zoflora is that customers can choose from a variety of fragrances and sizes. From typical households to commercial spaces, everyone is switching to this brand for their hygiene needs. Zoflora knew that they would have to offer more than just hygiene if they wanted to capture customer’s interest. With the help of this strategy, Zoflora has transformed the disinfectant market.
The results from this unique value addition were astounding. In just a few days, millions of customers were inquiring about Zoflora products. The sales also increased by a considerable margin as a result of this new campaign. Zoflora further plans to increase customer awareness, that they don’t have to deal with the foul smell of disinfectants anymore.
Result
The results were mind-blowing. Within only three days we got:
•1 million organic views
•200x more shares and 100x more comments compared to the original launch from official brand page
•Hundreds of product inquiries on the video
•Heightened brand awareness across all key demos
YELL’s background
Our humble story began with four founders shared over their meal while talked business in a small rented office space in 2009. From that, Yell was born – a name inspired from Yellow MaMa, an instant noodle they shared.
Fast forward to 9 years later, Yell became one of the hottest agency in Thailand, as ranked by Campaign Brief Asia. Being as Yell today has driven us to compete with world-class network agencies and acquire many top brands in Thailand such as CP, Thai Bev, Pruksa Real Estate, Gojek, etc.
With local insights and creativity, we don’t just deliver against KPIs – we also help build brands. We don’t just want to communicate what makes sense, we want to communicate what speaks to the consumers, what’s right, and what makes other brands jealous. It’s our vision.
Our mission is to create the best communication solutions you never thought of yourself and to help build brands to achieve their final goals.
