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Brand & Business: GCash and kumu partnership makes virtual gifts and coins more accessible to Kumunity

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MANILA, PHILIPPINES — Starting August 2021, kumu Coins will be available on the GCash app, with exclusive prices that are sure to excite Kumunizens. As an in-app currency, kumu coins have become essential for streamers and followers alike; it’s the users’ way of showing appreciation and sharing the love within the Kumunity. Now, with GCash, Kumunizens can also buy kumu Coins for friends, and send to any local mobile number, anytime and anywhere all through the tap of their phones.

Purchasing kumu Coins through GCash is simple. Under the “Buy Load” feature in the GCash homepage, users can swipe the upper tabs to look for the “KUMU” option. Coin packages under the GCash “KUMU” tab have their exclusive prices and points benefits, so it’s sure to give loyal gifters some added top-up options.GCash is also available as an online payment option for the Apple Store and Google Play Store, when purchasing Coins from the app.

This partnership between the #1 Pinoy livestreaming app, and the country’s leading mobile e-wallet app marks a new age for Filipinos online, as our activities and interactions become increasingly digital. More than a payment platform, GCash is fast evolving into a lifestyle super-app, enabling users to have one platform for transfers, e-commerce, investments and so much more. Now with kumu Coins in the GCash platform, it gives the Kumunity more access points, allowing them to support their fellow streamers, buy their favorite brands, pay bills, send money, invest and purchase coins for friends—all in one app.

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“The needs of Filipinos, and our Kumunity are evolving. We want to keep up with that by making kumu coins more available to them,” says Paolo Pineda, SVP of Business Development at kumu. “GCash is an ideal partner for these efforts, because it combines accessibility with convenience. It’s really about keeping up and prioritizing the needs of today’s Filipinos.”

kumu Coins are the app’s specialized currency, which allow users to send various virtual gifts to each other. These virtual gifts are iconic and vital to the kumu experience, as the added amounts earned from virtual gifts (diamonds) can be converted to real cash. With GCash as an added platform for kumu Coins, the Kumunity has better flexibility in topping-up, and sending gifts. It is just one of the many ways kumu and GCash can help enrich the online and mobile opportunities for Pinoys. So spread the word, and don’t forget to keep that online wallet well-stocked!

More exciting news and shows are expected in the coming weeks! So make sure to stay tuned at kumu. You can also follow @kumuph on Instagram, Facebook, and Twitter to keep up to date with all the latest events, and surprises from your favorite Pinoy livestreaming platform. To keep tabs on the Kumunity and all its exciting happenings, follow the @juankumunity on Instagram, or check the kumu blog for all the latest news.

Don’t have the kumu app yet? It’s easy! Download the app at Google Play or the App Store, and start adding to cart! Visit our website kumu.ph for more information and insights into the exciting world of kumu.

Partner with adobo Magazine

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